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Top Marketing Aspects for 2014

Published on 16 January 14
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Marketing your business today has changed drastically from the past. With social media, videos and customers wanting more, you have to be up to date with the latest in advertising. Your customers want to be engaged and want to see you on their favorite social sites. Learning how to navigate the marketing techniques of the new year is critical to growing your business. Whether you have a website to market, business or services to share with customers, you must know what the best ways to get the word out are in this economy. Check out these great advertising techniques for the new year.


Explainer Videos

If you haven’t heard of this yet you will soon. These are great little videos that are sure to give your customers the perfect pitch for your business every time. Did you realize that over 50% of the people on the internet are watching videos? That means that is a huge chunk of the population you could be missing out on advertising to if you do not have what you need. Consider an explainer video to get the word out on your company in a short, sweet and to the point clip. These videos can draw traffic to your website and increase your pagerank on Google. Everyone knows that being in the top of the search engine results is key. Help increase your chances by having a video on your site that draws in your customer base.


Infographics

Seeing results is key when it comes to your business. Your customers also want to see why they should choose you and your brand. Infographics are a great way to do just that. You can easily help your customers see the point of what you do, what the results you get are and how you can help them achieve their goals. You want an eye catching and easy to understand graphic. Set yourself apart with graphics that tell your story and really stand out above the crowd.


Social Media

Everyone it seems is on social media platforms. You have several to choose from and people’s advertisements and information are easily shared. From tweets to videos to posts, you can easily share what your company is doing and what other customers think of your company. These are a must have for any growing business. You want to engage the customer and offer a way for them to connect personally with your company. This is a great way to offer sale prices, discounts and other prizes as they join your social media pages. You can engage customers with questions and answers and find out what your customers are truly looking for. This also gives you a way to have a hands on approach with customers and possible issues that arise.


Youtube Videos

Videos are a must for businesses. You can showcase products you are selling, show customers how to use a product or offer tips on items in your industry. The videos can be a quick fun way to get your customers engaged and spread the word quickly on a new service or product you may offer. It is very important that you take time to consider adding these to your website as they can truly help you get more hits on your site.


It is very vital that a company joins the new marketing techniques for the new year if they want to see growth. While older methods are still valuable, the newer methods will offer more growth potential. Your company can not sit back and not join with at least some of the newer methods. These help you to see growth in your client base and your companies bottom line.


Top Marketing Aspects for 2014 - Image 1

Rachel recommends businesses truly pay attention to the new marketing techniques and get on board. Check out Infographic World to help you get your company started on the path in this new year.

This blog is listed under Development & Implementations and Digital Media & Games Community

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