What making Magento Development a suitable option for E-Commerce websites?

As a scalable open source e-commerce solution, Magento development has been appreciated by millions of e-store owners across the world. The in-built features of Magento make it a leading web development platform among web developers busy in developing websites for different purposes. Robustness, scalability and flexibility are the three key reasons that make hiring a trained Magento programmer an absolute necessity. In this article, I’ll be talking about the best features of Magento that make it a perfect fit for developing e-commerce websites.

Unveiling the power-packed features of Magento
Custom Magento Development or building a Magento powered website from scratch is what expects you to keep certain important points in mind. You need to analyze your e-commerce requirements and choose a Magento programmer who’ll make sure to execute all your ideas into a reality. Power-packed features of Magento make it one of the best options for building fully-functional e-commerce websites. Here’s a look at some of the amazing features of Magento that have helped it attain the reputation, it holds today:

Reason No.1- Device-compatible applications
Web applications developed with the Magento software are compatible with a wide range of media devices. In other words, whether you’re accessing a Magento application via your personal computer or mobile phones, it’ll load perfectly on both the devices. Hence, developing web applications using Magento will never let you lose customers who are unable to view some applications due to device-compatibility issues.

Reason No.2- Impressive in-built marketing tools
Magento has an impressive collection of in-built marketing tools that aid in adding/editing functionality within the e-commerce websites. You may choose these tools for modifying the website’s accessibility as an attempt to increase your online sales. Magento’s price management tool is an example of one such marketing tool that has been competent in meeting the demands of numerous online retailers.

Reason No.3- Seamless integration of Google Analytics and Website Optimizers
Considering the ever-growing popularity of social media platforms, Magento community has made sure to include features that can aid you in improving your e-store’s performance through a seamless integration of Google Analytics and Website Optimization tools.

Reason No.4- Option for catalogue management
Catalogue management is considered to be the most crucial aspect of every e-commerce store. By choosing custom Magento development, you can easily allow your store visitors to browse through the product catalogues as well as the products in detail.

Reason No.5- Commendable Browser-compatibility
A key advantage of using Magento for e-commerce websites is that it automatically detects the mobile browsers and desktop/laptop browsers and displays the mobile-optimized version of your e-commerce store. In addition to this, Magento also has an easy payment option wherein the user doesn’t need to register in order to buy a product. Multiple payment options ranging from PayPal and MobeyBookers to cash on delivery make Magento an effective e-commerce solution.

Reason No.6- Multilingual support
Magento supports around 60 languages, making it easier for you to reach a wider clientele spread in different corners of the world. Moreover, Magento also supports multiple currencies, taxes and a wide range of payment methods, playing a crucial role in improvising your e-store’s popularity.