Capturing Customers: 5 Mistakes You're Probably Making

You're a business and you want customers. It's really as simple as that, isn't it? But where do you start? If you're on the hunt to capture customers and drive traffic to your door, there are lots of elements you can engage in. However, many businesses are missing a trick when it comes to maximizing their potential to bring in customers and generate sales leads. From using a specialist sales lead generation service to ensuring that your web presence is handled correctly, increasing your sales leads has become easier than ever before.

You've invested in your site, hired the best content writers you could and the design is second-to-none. While that's a great start, if you're not finding ways to communicate with your customers regularly or indicate to Google that you're important enough to rank, nobody is going to find you. Blogging is one of the easiest ways you can help to generate traffic. Blog about things that might be important to your customers, for example, common answers to questions about your product and services or what sets your company apart from the competition. Blogs help keep your site's content fresh, meaning the search engines will push you to the top of the rankings.

Social media is one of the hottest topics in marketing, and ensuring that you're using it to its full potential is essential. Make sure you're regularly engaging your audience on the big four, Facebook, Twitter, Pinterest and Google+. Search engines are looking at the size of your social media footprint more than ever before, and making sure yours is large can only help you in the rankings. Remember, better rankings mean more eyeballs on your product or service. Try to make sure you're posting at least 2-3 times a week or maximum results.

When you're approaching your customers through social media, don't forget that people are more responsive to messages they can engage with rather than marketing blasts. Post questions and answer your regular users posts in a timely manner. This can give your brand a personal touch and a huge boost in users, followers and fans. When you look at your social media as a two-way conversation, you're more likely to gain their trust and convert them from leads to sales.

One of the last, but certainly not the least, important elements of generating sales leads is to not forget the current customer base you already have. Happy customers are generally pleased to be return customers, so use a company like Intelliverse appointment setting to target them for future sales and products. Follow up on current products and services is also a great way to build trust in your company and brand, making it a great sales exercise.