The freight and logistics industry in Australia continues to emerge, which beefs up the competition. Hence, freight companies are always prompted to innovate and improve their services in order to retain the loyalty and confidence of their clients. If your company fails to meet client’s expectations, you can be sure that other companies will find a way to get that client’s approval instead.
Managing and running a freight and logistics company is plain difficult. In order to rule the market, you would need to prove that your organization provides quality and reliable services. Additionally, you have to prove that you get the thing done in time, without compromising the safety of the items being transported. In other words, a typical day at this industry is filled with strict deadlines and stressful project tasks.
If your company is struggling to keep the loyalty of current clients and to attract potential clients from signing into your services, then you may want to consider upgrading your systems. One way to effectively do this is to invest on journey management systems or GPS tracking systems. Larger logistics companies in the country have already been taking advantage of this technology to provide more accurate and faster service to clients, which do not only benefit consumers but the company as well.
New and struggling logistics companies are quite apprehensive and skeptical about journey management, claiming that it will only result in burdening expenses that could eventually hurt their business in the long run. This is a co v mmon misconception about GPS tracking. In reality, when you invest on GPS devices for your fleet, while it is not cheap, it could produce better results - your fleet drivers will be able to provide faster and more efficient service to clients, which could help your business even grow further.
There are dozens of benefits your company could get from investing on journey management devices and systems, including the following:
Real-time monitoring of fleet - If your vehicles are equipped with GPS devices, you can see their location in real time, assuring you that your drivers are consistent with their itinerary. This can also help you and your drivers avoid untoward incidences like vehicle stealing and road accidents.
Reduced fuel consumption - Journey management systems can help you measure the length of route your fleet is taking. Due to this, you can plan out a better and shorter route, which can help your business save on fuel consumption. You can also monitor whether or not your driver are following designated routes, saving you fuel money.
Improved productivity - When your drivers realize that their route and location are being monitored, it is very likely that they will stick to their work assignment. This will result in faster and more accurate service provided to clients. This is vital in the logistics industry because what consumers want is to receive their items and goods on time. Hence, the faster your service is, the more chances that you will attract more clients.
Better customer service - Before GPS systems became a helpful tool in the freight industry, consumers are almost clueless about the exact time when their items would arrive. This problem is already addressed with GPS systems. Because GPS car trackers let you know the exact location of your fleet, you can easily inform your clients about the time of the goods’ arrival and drop-off point.
If you company hasn’t invested on GPS tracking systems yet, perhaps it is the right time to do so. Remember that the competition in the freight and logistics industry continues to become unforgiving, which is why improvement of services is always a must. 
William
