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3 Effective Social Media Marketing Tactics for Startups

Published on 05 April 14
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Social media marketing is one of the best ways to promote your brand, increase sales, promote awareness and connect with your audience effectively. While many business are on social media platforms, many do not know how to use the appropriately or effectively. Here are 3 effective social media marketing tactics for startups.


1. First you will need to take the time to assess your social media objectives and audience. You shouldn't just dive into the social media world blindly. You need to have direction, focus and justification for your choices. You will want to start by determining your target audience and finding out where they spend their time in the social media world. A great way to do this research is to send out surveys to your customers and clients through services such as Survey Monkey or Google Docs. This will help you to target your audience in the appropriate social media realms such as Facebook, Twitter, Instagram, LinkedIn and others so that you social media marketing time is well spent and most effective. Knowing your audience helps you to use the right platforms while also allowing you to create and share relevant content that your audience will enjoy or find interesting. You can also build trust, increase engagement, be empathetic and respond to specific needs. All of these efforts will help you to become the go-to source in your specific niche.


2. Next you will need to develop a specific social marketing strategy for your social media campaigns. This means creating a theme. This next step involves asking yourself what you want your target to do. Usually, a theme is either to develop awareness, promote sales, or encourage loyalty. Often loyalty and awareness are the building blocks that lead to sales, but just pick one and stick to it for the sake of consistency and simplicity in your social media marketing. Once you have a theme, find out what the core of your business is so that this can be at the basis of all marketing. What does your business actually do? What do satisfied customers look for? Talk about these ideas with your employees or your team to help generate ideas.


3. Finally, once you have applied these social media marketing tips, you will need to assess the success of your marketing efforts. Be sure to determine how you will measure success by identifying the metrics and monitoring you will use. Your theme will likely influence how you measure this success. If you are working on promoting awareness, you will want to focus on growth, engagement, shares, likes, subscribes and brand awareness through your social media platforms. If you are working towards increasing direct sales, you will focus on click rates, social e-commerce sales and conversations on social media. Finally, if you are fostering loyalty, analyze site engagement, sentiment and influence. Some great tools to use for this include EdgeRank Checker or Klout for sentiment-measurement. You can also measure overall trends with simple tools like Google Alerts.


The Internet and social media present businesses, big and small, with so many innovative and effective ways to market and connect with customers. It is essential that you take advantage of social media marketing, but you need to have a plan in order to see significant results. Be sure to determine your audience, specify your theme and goals, and monitor progress.





Social media marketing is one of the best ways to promote your brand, increase sales, promote awareness and connect with your audience effectively. While many business are on social media platforms, many do not know how to use the appropriately or effectively. Here are 3 effective social media marketing tactics for startups.

1. First you will need to take the time to assess your social media objectives and audience. You shouldn't just dive into the social media world blindly. You need to have direction, focus and justification for your choices. You will want to start by determining your target audience and finding out where they spend their time in the social media world. A great way to do this research is to send out surveys to your customers and clients through services such as Survey Monkey or Google Docs. This will help you to target your audience in the appropriate social media realms such as Facebook, Twitter, Instagram, LinkedIn and others so that you social media marketing time is well spent and most effective. Knowing your audience helps you to use the right platforms while also allowing you to create and share relevant content that your audience will enjoy or find interesting. You can also build trust, increase engagement, be empathetic and respond to specific needs. All of these efforts will help you to become the go-to source in your specific niche.

2. Next you will need to develop a specific social marketing strategy for your social media campaigns. This means creating a theme. This next step involves asking yourself what you want your target to do. Usually, a theme is either to develop awareness, promote sales, or encourage loyalty. Often loyalty and awareness are the building blocks that lead to sales, but just pick one and stick to it for the sake of consistency and simplicity in your social media marketing. Once you have a theme, find out what the core of your business is so that this can be at the basis of all marketing. What does your business actually do? What do satisfied customers look for? Talk about these ideas with your employees or your team to help generate ideas.

3. Finally, once you have applied these social media marketing tips, you will need to assess the success of your marketing efforts. Be sure to determine how you will measure success by identifying the metrics and monitoring you will use. Your theme will likely influence how you measure this success. If you are working on promoting awareness, you will want to focus on growth, engagement, shares, likes, subscribes and brand awareness through your social media platforms. If you are working towards increasing direct sales, you will focus on click rates, social e-commerce sales and conversations on social media. Finally, if you are fostering loyalty, analyze site engagement, sentiment and influence. Some great tools to use for this include EdgeRank Checker or Klout for sentiment-measurement. You can also measure overall trends with simple tools like Google Alerts.

The Internet and social media present businesses, big and small, with so many innovative and effective ways to market and connect with customers. It is essential that you take advantage of social media marketing, but you need to have a plan in order to see significant results. Be sure to determine your audience, specify your theme and goals, and monitor progress.

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