MyPage is a personalized page based on your interests.The page is customized to help you to find content that matters you the most.


I'm not curious

Monetizing From Android Application

Published on 01 May 14
214
0
0
Now in market, most of the userâs prefer Android platform devices that other platform. Android is the most popular mobile platform which is used in major smart phone across the world. According to one survey report, market penetration was about 81% as of Nov 2013, leaves Apple's iOS way behind at 12.9%, yet the most difficult task for any app publisher is to extract money from an Android user for his application. In this blog we will be considering various approaches of monetization from Android apps especially mobile advertisement.

Money Makers
A) Paid Apps
B) Freemium Apps
C) In-App Advertising

Paid Apps

This concept is quite risky, as you need to convince user to fork money for something that they have never used or experience and that to when there are other apps providing similar features free of cost. This approach requires extensive planning and marketing, plus your app need to be state of art for that. Its not advisable until you are extremely confident about your product and you have solid branding to support your price tag.

Freemium Apps

This is relatively new concept in which the application is provided free of cost but user is charged for updation or any enhanced feature or any improved user experience.This is much popular among Android game developer and developers team. The restriction for in-app purchase needs to be carefully selected, broadly there are three categories applicable over here,

  • Feature Limited - Limited features are available as free for more enhanced feature user has to pay.
  • Efforts Limited - all or most features are available for free, but require extended unlocking or slowly obtained in-game currency which can be accelerated or purchased for a fee eg Temple Run and SubwaySurfers
  • Time or Bandwidth Limited â App stays free for specific period of time or usage features eg Whatsapp

Only few number of users gets converted to paid users hence the app requires huge amount of penetration.

In-App Advertising

This is the most prevalent method of monetizing from an app.User don't need to pay anything and the publisher earns from advertising various products in his app. Most important point to be considered being a publisher is the placement and size of the ad-space in the application.
It should not spoil the user experience while serving its purpose.

There are several different implementations of ads on mobile devices, but they generally fall into one of two categories:

  • Banner: A banner ad served on a mobile app works just as banners function online.
  • Interstitial: This term is generally used to describe an ad that takes up the entire screen (as opposed to a banner that appears alongside the appâs content).Genrally used in splash or loading screen and has limited exposure.

























Now in market, most of the userâs prefer Android platform devices that other platform. Android is the most popular mobile platform which is used in major smart phone across the world. According to one survey report, market penetration was about 81% as of Nov 2013, leaves Apple's iOS way behind at 12.9%, yet the most difficult task for any app publisher is to extract money from an Android user for his application. In this blog we will be considering various approaches of monetization from Android apps especially mobile advertisement.

Money Makers
A) Paid Apps
B) Freemium Apps
C) In-App Advertising

Paid Apps

This concept is quite risky, as you need to convince user to fork money for something that they have never used or experience and that to when there are other apps providing similar features free of cost. This approach requires extensive planning and marketing, plus your app need to be state of art for that. Its not advisable until you are extremely confident about your product and you have solid branding to support your price tag.

Freemium Apps

This is relatively new concept in which the application is provided free of cost but user is charged for updation or any enhanced feature or any improved user experience.This is much popular among Android game developer and developers team. The restriction for in-app purchase needs to be carefully selected, broadly there are three categories applicable over here,

  • Feature Limited - Limited features are available as free for more enhanced feature user has to pay.
  • Efforts Limited - all or most features are available for free, but require extended unlocking or slowly obtained in-game currency which can be accelerated or purchased for a fee eg Temple Run and SubwaySurfers
  • Time or Bandwidth Limited â App stays free for specific period of time or usage features eg Whatsapp

Only few number of users gets converted to paid users hence the app requires huge amount of penetration.

In-App Advertising

This is the most prevalent method of monetizing from an app.User don't need to pay anything and the publisher earns from advertising various products in his app. Most important point to be considered being a publisher is the placement and size of the ad-space in the application.
It should not spoil the user experience while serving its purpose.

There are several different implementations of ads on mobile devices, but they generally fall into one of two categories:

  • Banner: A banner ad served on a mobile app works just as banners function online.
  • Interstitial: This term is generally used to describe an ad that takes up the entire screen (as opposed to a banner that appears alongside the appâs content).Genrally used in splash or loading screen and has limited exposure.


This blog is listed under Development & Implementations , Mobility and E-Commerce Community

Post a Comment

Please notify me the replies via email.

Important:
  • We hope the conversations that take place on MyTechLogy.com will be constructive and thought-provoking.
  • To ensure the quality of the discussion, our moderators may review/edit the comments for clarity and relevance.
  • Comments that are promotional, mean-spirited, or off-topic may be deleted per the moderators' judgment.
You may also be interested in
Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
Hidden Image Url

Back to Top