Responsive email design for Android and other mobile devices has turned up as the most favored means of delivering effective content to the online users.Though the statistics clearly indicates that more than 51% of emails are viewed on mobile devices, some brands are still not convinced to shift to a responsive email template design. According to the studies, about 70% of the users instantly delete those emails that do not appear well on mobile devices. The recent years have brought a lot of advancement in the era of email marketing. Whether it is the introduction of Androids and Gmail tabs, replacing Hotmail by Outlook.com or consistent growth of mobile opens, email marketing statistics have observed a plenty of changes. What separates responsive design from the traditional one! In responsive emails, you can have complete control over the things, like scaling up & down and adaptability with various devices and screen-sizes.
How Responsive Email Template Design Is More Advantageous Than Traditional Template!• You can quickly design an email from responsive email template than from traditional template.
• Efficiency is the key reason, why most of the retail emails are usually image only without optimization of text. However, images are often blocked as default by various email clients.
• Starting with creating responsive emails may require the great investment in coding and design resources and once the email template is created, you design the emails quickly without any hassle.
8 Interesting Facts That Drive Business Owners Towards Responsive Email Template Design• About 51% of emails are now opened on mobile devices. However, 48% of retailers are not aware about the percentage of their emails viewed on mobiles.
• Nearly 79% of Smartphone users use their mobiles to read emails, which is higher than those, who make use of their smart phones for making calls.
• Smartphone sales is expected to reach top 1 billion this year.
• Around 42% of mobile email users view their emails more than 4 times in a day.
• Over 81% of Smartphone users view and send messages through their device. It is because they are able to get quick & convenient information while on the way. They help people search for the desired information, even if they are not in front of their desktops. Also, searching on mobile costs less than that on desktop.
• The number of emails accessed on mobile devices are expected to be greater than desktop-based emails by this year.
• There is a significant rise in open rates of marketing emails on mobile devices. In the last 3 months of 2013, nearly 48% of emails were viewed on mobile devices, which is 42% higher than those opened in previous year.
• About 69% of mobile users delete the emails instantly, if not displayed well on their mobile.
ConclusionThus, responsive design is the best and the most effective solution, when it comes to mobile devices, making it convenient for the mobile users to access your website. Responsive email template design is the hottest trend in the world of email marketing and help you in achieving excellent results on the mobile devices.
Article By
EmailChopper
Sparx
