6 Software Applications Every Business Needs to Succeed

Whether your business is in the software game, the hardware game, the peanut vendor game or the tie rack game, it probably relies on software to succeed. Nowadays, software can be the difference between triumphant success and dismal failure. The following half-dozen programs can make profitability far more likely for your business.

Security should be a top priority for any business on the rise. After all, a major breach could spell serious trouble for any start-up if left unchecked. The best way for a company to manage end-user security is with a robust password manager like LastPass that can keep credentials safe.

A cloud storage app like Dropbox has many benefits besides cheap backup capabilities. Besides the peace of mind that comes with having multiple backups of important files, such an app can allow for seamless collaboration between remote team members. Considering its affordability, Dropbox is a must-have for businesses of all sizes.

Being able to track every metric of online success such as hits per day and conversion rates is integral to the success of many a business these days. Google Analytics is one of the most capable analytics suites available on the web. Besides being incredibly accurate, it's also free.

Tracking expenses is a critical concern for lean start-ups and SMBs that don't have a lot of financial leeway. In the expense-tracking department, Expensify allows desktop and mobile users alike to easily tabulate running tallies of expenses and export them to full-featured cloud office programs such as Google Drive.

Businesses and entrepreneurs that make the grade do so by creating a schedule and sticking to it. Any.do is arguably the best mobile to-do list app on the market. It's particularly adept at allowing teams of workers to collaborate on shared checklists and achieve their goals in an organized manner.

Customer loyalty is one of the most valuable arenas of business to invest in. Businesses that are successful in winning customer loyalty have significantly higher revenues, conversion rates, and even more effective marketing campaigns. Plastic Card City offers gift cards, membership tags, and other customer loyalty items coupled with the computer software to manage what you want to do with these loyalty driving items. Many businesses used this service and found the results really boosted business on a few different levels. Learn more about the options on their website.

Staying on top of the latest industry trends is incredibly important for business owners and their employees as well. Pocket allows anyone to quickly bookmark news clippings and press releases for later viewing on smartphones, tablets and desktop PCs. Like Evernote, it's an invaluable research tool that can greatly boost productivity.

The preceding apps should be applicable to a variety of companies. Regardless, the optimal application mix for your business will change over time. Keep an eye out for the best apps in every category to ensure that your business has access to superb software at all times.