Whilst it is easy to get carried away with all the bells and whistles - flash images, bright colors and graphics, music and video, and other features - do not neglect the optimization of your website. If you have a prospective web developer in mind, speak to them about how they plan to give your website a good ranking on top search engines. One key step to achieving a top rank in search engines is making sure that your site is able to comply with standards for web coding. A search engine spider travels the web on the lookout for sites which can be added to its database. If your codes are too confusing, they might move on to another website. So it is important to make sure that your web developer knows the right web codes which search engine spiders can easily read.