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Why Whiteboard Videos Lead The Internet.

Published on 11 June 14
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Why Whiteboard Videos Lead The Internet. - Image 1

The YouTube’s achievement to be the world’s second leading search engine, has proved that videos are ruling the internet. Everybody, from a merchant to musician, is using promotional videos to market their product and services. There are a number of categories for videos to be classified in, such as 3D, Stop Motion, Whiteboard, Live Action, etc and there are innumerable ways to produce each of them. Here we’ll discuss the essentials for whiteboard animations that makes them stick out in the ocean of media madness.


Drawing:

Drawing is the defining characteristics of whiteboard animations and has been a used as a means of communication in the history when there were no languages. In fact, it precedes the idea of civilization by quite a few thousand years.

The drawing is nothing but an illusion, one that demands the viewer’s imagination to get enlivened. In whiteboard videos, the audience spectates the formation of this illusion. With these videos, the audience witnesses the new lines making their way through the possibilities, to define an image unless it is quite identifiable. Seeing objects like any face, person or object appearing on the screen from some simple lines is miraculous. It increases the viewers’ curiosity, making them wonder what will be appearing next.


Story:

Every video possesses a story embedded in it. An interesting story serves as a wonderful means to convey an idea. It can be whimsical and detailed like a fairy tale or relevant and educational like a training video. In Whiteboard videos, verbal storytelling simultaneous is used for visual storytelling purposes. According to some reports, the simultaneous deliverance of allied visual and verbal material is far more effective, for learning and retention than employing just one method alone, or using both separately. On the whole, the dual tone (visual and verbal) of whiteboard videos gives a synergistic effect that improves learning.


Human Touch

There are a number of ways to draw something, especially with the help of computers that make things look more clean and sharp in a cheaper and easier manner. With the increasing usability of technology in every field, it is progressively rarer to see something hand-made.


It is a human element in whiteboard animation that gives realism to the idea that is to be delivered, no matter if the viewer is clearly aware of it or not. This element pulls down the idea to a level of human scope, making it more relevant and easier to absorb. And eventually, the content appears less looming and more approachable.

Simplicity:

Our mind constantly seeks out simplicity and the whiteboard videos satisfy this desire by employing simple and high-contrast images for a storytelling. They do not entail unnecessary elements and consequently the mind can give more concentration to the idea, then in filtering distractions.


Shareable:

Since whiteboard animations are digital that makes them distributive to a number of platforms. You can upload them on a website, link to in an email, show in a presentation, so on and so forth. Your video can be exposed to the world and generate returns to you round the clock, even when you are sleeping.
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