How Digital Editions Are Making Traditional Marketing Materials Obsolete
In Today’s day and age, mobile technology is expanding at a rapid rate. This has resulted in digitization becoming a widespread trend. Everything from books to catalogs are being converted into digital editions. Gone are the days when people used to go through printed copies of marketing materials which were not only outdated but also costly to publish and distribute. It was difficult enough to make edits and updates much less ensure that it reached its desired audience.
Printed marketing content like catalogs, magazines, newspapers, and brochures, despite being effective some years back, have a major drawback- It is difficult to manage the content once it has been printed. There is no option for real time editing like there is for digital editions. You can only edit and update your printed content by making new ones hope that it performs as per expectations to cover the costs of publishing and distribution. This was not an easy for lots of companies and organizations.
Digital edition content management makes editing and updating your flipbooks easy. If you want to replace a page, add a link, or a even embed a video all you need to do is to access the digital publishing platform and make the edits in real time. It will update the digital edition automatically which lives in a cloud. Many service providers are now offering cloud based storage which not only allows faster updates but it also provides access to the content from anywhere in the world as long as you have an internet connection.
The content can be formatted and presented in a myriad of styles which can be made to reflect the theme of your industry or your organization. By incorporating logos, you can even generate significant brand awareness.
This is by far the most significant leverage that has been one of the primary reasons which is making traditional resources obsolete. Readers prefer interactive content to static content any day. Just imagine the impact that an animation, a video or simply the addition of a music track has on the reader. With the right amount of interactive elements, you can make your content highly engaging even if it is simple in nature.
Monetary investments have always been the primary concern for businesses. Traditional printed resources required hefty marketing budgets to cover the costs of publishing and distributing the materials. However, digital editions have an extremely low cost and one single online edition can be seen by the entire desired audience!
This might seem farfetched to you but it is actually possible to monetize your digital edition content. The most convenient monetization method for such content is the inclusion of ads and branding efforts where you not only offer your own products and services, but you also utilize the available space for posting ads from other brands. You can even make use of tickers and newsfeeds to show a continuous loop of promotional content that would be visible to the reader even while they are browsing the pages.
The Bottom Line
The digital editions of realistic page flip is cool. It looks like the printed books. In such a digital era, the page flippable ebook make up the lost feeling of reading paper book. This flipbook software also works in making digital page turnable editions.