Since we are living in mobile era, mobile app store or market places have direct impacts on our day-to-day lives by providing essentials and luxuries on digital canvas. If we look at the various App store statistics, we will find that Apple store is boasting with higher numbers of iOS mobile apps and the sale amount of App store were touched the peak of $10 billion in last year-2013. Whereas Google Play of Android platform shared only $1.3 billion.
Hard Time for iPhone App Development Teams
Whatever their figures may be, but one thing is sure that mobile marketplaces are flooding with various mobile apps and iOS has infinitive. If you look at them closely, you will find that iPhone applications are sharing a big chunk in Apple store due to higher sale and usage of iPhone.
Conclusively, I would like to say that iPhone app development teams or companies have hard time to figure their success in such bloating App store. Yes, we have customers who always opt for a success through iPhone development team as they have little knowledge of app store and app marketing itself.
How to Assure a Success in App Store
Therefore, assuring success in App store is becoming the responsibility of iPhone app development team or company in most cases. Let’s see how we can figure out our definite success through effective iPhone app designing, iPhone app programming, and finally, iPhone app marketing.
Before, jumping into iPhone app development process, we have to define our app marketing strategies beforehand because there are various monetization models working in App store so we have to take one of them and do our iPhone app development accordingly.
Freemium Model
For instance, at present, WhatsApp, Instagram, Candy Crush Saga, etc. are free apps in various marketplaces, which are experiencing highest downloading rates. In these free apps various monetization schemes have integrated such as Advertisement or in app purchases or direct selling models for businesses relevant to the theme of the app.
Therefore, this monetization model is termed as Freemium model and iPhone app designing or iPhone app programming teams should have enough knowledge that how to integrate those freemium models in their app seamlessly and without hurting user experiences at all.
Paid Model
In this model, app purchase is possible only through advance payment and that is ranging between few Cents to some Dollars, worth to the quality and usefulness of the app. Today Smart Alarm Clock, Angry Bird, etc. have big boom in paid category of apps.
Hybrid Model
This is nothing but a light version of paid app available for free with limited features and functionality so prospective customers can check its performance and suitability before spending their hard-earned money on it.
Various Factors Affecting App Success
Once you have app marketing strategies on the table, you can now draw perfect iPhone app development plans and go ahead in designing and development process.
UX Matters More
During app designing, only attractive UI designing are not enough, but we have to simulate user experiences under the umbrella of experienced UX professionals. I say this because in this era simply employing latest and awesome technologies are not enough to grab attentions of the buyers in App store. We should have something more than that and user experiences have prime concern in the app feedbacks in App store page.
In UX, we are making big mistakes when we are intending to simulate the same user experiences, we getting in brick-and-mortar store, on our digital landscape. Therefore, I would like to say that we simply stick to the digital canvas and just take brick-and-mortar experiences at further level in our iPhone app development not copying them as such.
Mehul
