Apple Adapter Recall

Multinational corporation Apple, designer and developer of consumer electronics, personal computers, online services and computer software, has issued a recall on European iPhone chargers. The tech giant stated that the recall only impacts certain models across 37 countries in Europe, the 5W European USB power adapter.

The reason Apple has voluntarily decided to exchange all of the adapters is due to overheating. The company has stated that the overheating could potentially cause a safety threat.

With iPhones still composing 48% of the company's' sales, Apply presumably wants to keep customers happy. The adapters affected were accessories to the iPhone 3GS, iPhone 4 and iPhone 4S models, sold during the timeframe of October 2009 to September 2012.

Customers who have been impacted can exchange their adapter for free and receive a new one which has been redesigned. The model number on the adapter is A1300. The recall does not affect the United Kingdom or the United States but does include countries such as France, Germany and also countries outside the European Union such as Vietnam and South Africa.

The recall is not expected to negatively impact the company's' image and the tech giant is cooperating to ensure that this type of situation doesn't repeat itself. In fact Apple has been showing a kinder gentler side since Tim Cook has taken the helm as CEO in 2011.

Under Cook, Apple has been more collaborative and more humanized. It has recently unveiled projects with Intel, increased its charitable donations and even taken a stand on climate change and sustainability. While some argued the company would fail after the untimely death of Steve Jobs, Cook has taken Apple to a different place and consumers have taken note.

In recent years everything from campaigns to adapting to consumer cues has shown that Apple is listening. The rumored iPhone 6 is alleged to have two sizes, both larger than any previous iPhone and one rivaling the Samsung Galaxy in size, something many thought would never happen.

Apple has also taken cues from successful applications integrating basic features to its apps to make them more user friendly. The new iMessage will have many similar features to Whatsapp and Snapchat, disappearing photos, the ability to send short voice notes, etc. While Apple has never been shy about incorporating the features that users want, it seems the company wants to keep customers happy and coming back. Apple is also making leaps to engage developers. Encouraging the use of its new technology and making the new software integrate in ways it hadn't previously.