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Discover some of the hottest trends Magento developers have been using throughout 2014

Published on 12 August 14
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As we hit the halfway mark in 2014, we get to a point where it becomes necessary to reflect the trends that have been happening in the industry. In this post we will assess some of the best trained that have been used by Magento Developers all over the country, and indeed the world, this year. For those that are unaware, Magento is an open source ecommerce platform. It is used by a monumental number of companies on a global scale. One of the best things about this platform is the fact that it boasts a huge number of useful features, which is why the following trends are so variedâ¦

Offering free shipping â There is only one place to begin and this is with the fact that more and more Magento Developersare encouraging their clients to offer their customers free shipping. Why is this so beneficial? Well, if you think about the difference between shopping on the Internet and shopping in store, one of the key advantages the latter has over online shopping is the fact that you do not have to pay to have your goods delivered. Well, by offering free shipping this issue is eradicated. Moreover, it provides companies with an exceptional way of standing out from their competition.

Content is king â High quality content is still reigning at present and it is likely that it will for the foreseeable future. If you were to rewind the clocks to several years ago you would see a very different picture when it comes to content.The Internet was inundated with poor quality content, duplicates and such like. All that mattered was stuffing as many keywords into the content as possible. Quality and value was irrelevant! This is changed significantly nowadays, and one of the reasons why is because Google is a lot more strict when determining who should feature at the top of their search results. It sniffs out duplicates and bad quality writing. Nowadays, content is all about providing the consumer with information that is engaging, original and useful. Not only is content valuable for SEO purposes, but it builds a relationship with the consumer and trust for your brand. You are enriching the consumerâs knowledge with the hope that they will then use this knowledge to purchase from you.

Targeted suggestions â The next trend that is definitely worth taking a look at is targeted marketing. When it comes to comparing online and offline marketing, one key perks the latter has always had over the former is the fact that it is easier to be more targeted with your campaign. Well, thatâs definitely not the case anymore. Magento Developers are using analytics and feedback to help companies reap the rewards of a more targeted marketing campaign. Magento has great analytics and reporting tools and thus developers can determine what a buyer has purchased before, what they are most likely to look at, what their buying patterns are like, and so on and so forth. This allows the company to suggest products that are most likely to appeal to the consumer in question. Thus, when they next visit the website, they will be suggested items based on their previous purchase. Or, when they are sent a promotional email, it will be in relation to what they tend to browse on site. This allows for a much more effective marketing campaign.

So there you have it â the top three trends that have been dominant in 2014 so far. If your company or your developer is not embracing all three options, you are definitely missing out on a massive opportunity!

To know about more on Magento Developers click here.




As we hit the halfway mark in 2014, we get to a point where it becomes necessary to reflect the trends that have been happening in the industry. In this post we will assess some of the best trained that have been used by Magento Developers all over the country, and indeed the world, this year. For those that are unaware, Magento is an open source ecommerce platform. It is used by a monumental number of companies on a global scale. One of the best things about this platform is the fact that it boasts a huge number of useful features, which is why the following trends are so variedâ¦

Offering free shipping â There is only one place to begin and this is with the fact that more and more Magento Developersare encouraging their clients to offer their customers free shipping. Why is this so beneficial? Well, if you think about the difference between shopping on the Internet and shopping in store, one of the key advantages the latter has over online shopping is the fact that you do not have to pay to have your goods delivered. Well, by offering free shipping this issue is eradicated. Moreover, it provides companies with an exceptional way of standing out from their competition.

Content is king â High quality content is still reigning at present and it is likely that it will for the foreseeable future. If you were to rewind the clocks to several years ago you would see a very different picture when it comes to content.The Internet was inundated with poor quality content, duplicates and such like. All that mattered was stuffing as many keywords into the content as possible. Quality and value was irrelevant! This is changed significantly nowadays, and one of the reasons why is because Google is a lot more strict when determining who should feature at the top of their search results. It sniffs out duplicates and bad quality writing. Nowadays, content is all about providing the consumer with information that is engaging, original and useful. Not only is content valuable for SEO purposes, but it builds a relationship with the consumer and trust for your brand. You are enriching the consumerâs knowledge with the hope that they will then use this knowledge to purchase from you.

Targeted suggestions â The next trend that is definitely worth taking a look at is targeted marketing. When it comes to comparing online and offline marketing, one key perks the latter has always had over the former is the fact that it is easier to be more targeted with your campaign. Well, thatâs definitely not the case anymore. Magento Developers are using analytics and feedback to help companies reap the rewards of a more targeted marketing campaign. Magento has great analytics and reporting tools and thus developers can determine what a buyer has purchased before, what they are most likely to look at, what their buying patterns are like, and so on and so forth. This allows the company to suggest products that are most likely to appeal to the consumer in question. Thus, when they next visit the website, they will be suggested items based on their previous purchase. Or, when they are sent a promotional email, it will be in relation to what they tend to browse on site. This allows for a much more effective marketing campaign.

So there you have it â the top three trends that have been dominant in 2014 so far. If your company or your developer is not embracing all three options, you are definitely missing out on a massive opportunity!

To know about more on Magento Developers click here.

This blog is listed under Development & Implementations and E-Commerce Community

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