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How to Know Whether Your Business Needs a Mobile App

Published on 02 September 14
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Mobile apps continue to dominate our mobile usage, requiring businesses to rethink their digital strategies. While businesses are encouraged to make their websites responsive, however, mobile applications are not for every business. How will you know if an app is applicable to your corporate setup. Here are some questions to answer before you contemplate in creating one.

Can I afford it?

Several DIY tools are found on the Internet, making it easier for any business especially small businesses to create simple apps. These tools only allow for building the most basic apps. Also, you still need to purchase the software that usually comes with the package. Much better if you have basic mobile app development training. If you donât, you still have to learn including the jargons.
If your goal is building an app with interactive functionalities, the best route to take is hiring an app developer who can work diligently on the app. Such process entails hourly fee that can be costly in the long run particularly if you unintentionally hire an inefficient developer. Thatâs one of the risks involved in outsourcing app developers. So, estimate the total cost before hiring a developer. Compare the prices and services of at least three developers of your choice.
To recuperate from the high cost of app development, which can go anywhere from $2,000 to $5,000, you may consider selling your app to derive profit from it. The cost structure can go higher with more functionalities as well as post-development services such as app marketing. Ask yourself whether the net profit will be able to exceed the total cost of development.

Will my target audience and customers download it?

The mobile channel gives any firm the opportunity to engage with its target market and customers in real-time. If done right, the channel can be a source of unlimited qualified leads and conversions. This is the main reason it is a must to put the target market in mind when building an app. Who are your targets? How do they interact with their smartphones? Whatâs their preferred OS â iOS or Android? Their preferred mobile operator? How many of them will actually download the app?
Unlike responsive websites that can be access anytime and anywhere, apps require locating it on the app store, downloading it and opening such every time the customer wants to use it. Are your customers willing to go through all these just to use your app? Thereby, there is a need to contemplate what value can the add provide the customers that the responsive website cannot. Mobile apps should be treated as extensions of the website wherein users can discover information beyond operating hours, contact details and business address. Apps must make the lives of your target market easier.
The quality and value of apps come with the constant update of the app content. Unpredictable as they are, mobile users yearn for something interesting. Failing to update the app contents often enough could mean moving away and onto another brand.

Mobile apps can be a part of any business, but not all business. To determine whether an app is for you or not, you need to answer these questions first. Develop the app if you are 100% convinced that the app has high commercial success rate which means pulling in the most number of potential customers. Thatâs what apps are made for.

Mobile apps continue to dominate our mobile usage, requiring businesses to rethink their digital strategies. While businesses are encouraged to make their websites responsive, however, mobile applications are not for every business. How will you know if an app is applicable to your corporate setup. Here are some questions to answer before you contemplate in creating one.

Can I afford it?

Several DIY tools are found on the Internet, making it easier for any business especially small businesses to create simple apps. These tools only allow for building the most basic apps. Also, you still need to purchase the software that usually comes with the package. Much better if you have basic mobile app development training. If you donât, you still have to learn including the jargons.

If your goal is building an app with interactive functionalities, the best route to take is hiring an app developer who can work diligently on the app. Such process entails hourly fee that can be costly in the long run particularly if you unintentionally hire an inefficient developer. Thatâs one of the risks involved in outsourcing app developers. So, estimate the total cost before hiring a developer. Compare the prices and services of at least three developers of your choice.

To recuperate from the high cost of app development, which can go anywhere from $2,000 to $5,000, you may consider selling your app to derive profit from it. The cost structure can go higher with more functionalities as well as post-development services such as app marketing. Ask yourself whether the net profit will be able to exceed the total cost of development.

Will my target audience and customers download it?

The mobile channel gives any firm the opportunity to engage with its target market and customers in real-time. If done right, the channel can be a source of unlimited qualified leads and conversions. This is the main reason it is a must to put the target market in mind when building an app. Who are your targets? How do they interact with their smartphones? Whatâs their preferred OS â iOS or Android? Their preferred mobile operator? How many of them will actually download the app?

Unlike responsive websites that can be access anytime and anywhere, apps require locating it on the app store, downloading it and opening such every time the customer wants to use it. Are your customers willing to go through all these just to use your app? Thereby, there is a need to contemplate what value can the add provide the customers that the responsive website cannot. Mobile apps should be treated as extensions of the website wherein users can discover information beyond operating hours, contact details and business address. Apps must make the lives of your target market easier.

The quality and value of apps come with the constant update of the app content. Unpredictable as they are, mobile users yearn for something interesting. Failing to update the app contents often enough could mean moving away and onto another brand.

Mobile apps can be a part of any business, but not all business. To determine whether an app is for you or not, you need to answer these questions first. Develop the app if you are 100% convinced that the app has high commercial success rate which means pulling in the most number of potential customers. Thatâs what apps are made for.

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