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Keeping Tabs on your Content Marketing Strategy

Published on 10 September 14
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Thanks to Google online marketers can get to know how their business is fairing and what they can do to better their current performance. Google Analytics give you a comprehensive outlook of how people are accessing your content; whether it is via the phone or other modes. It also enables the marketer to know keywords they can concentrate on to increase traffic in their sites.


Since online content marketing is based on how well a business organizes itâs content as well as focusing on aptly researched keywords and platforms, it is necessary to make the best of them. Having a lot of content is a positive thing especially if it is spread to relevant portals where your customers can easily access it.


Apart from having links in search engines where people can follow to find your product, you can go an extra mile by posting essential content in social sites like Google+. This serves the same purpose of expanding your audience range.

    Web Page Performance Indicators

There are a couple of things a marketer can check out to know how the performance of their business. Below are some of the indicators that you should concentrate on as an upcoming marketer.


    Social Media Referrals

The degree of referrals your web page gets on social media determines how big you are on the internet. So the more shares, comments and links directed to your web page are a good sign for your site.


    Bounce Rate

Sites that normally bounce need to be rectified by experts fast since the popularity of a particular site depends on the length of time the link remains active to the public.



    Page Visits

Apparently, the best way to tell how many people you have influenced is by the number of followers who log into your site. Increasing this number is a sure way of knowing that your business is getting a positive vibe on the internet.



    Getting Orders

Online shopping is a mainstream activity and making sales on the internet is a clear sign that you are doing the right thing.



    Test your Content Solely

It is not a guarantee that all your contents will get the same hype. Testing them on different times will help you determine the kind of response it is getting from the general public. Check out the amount of conversions, shares and comments it is receiving to gauge their performance.
















Thanks to Google online marketers can get to know how their business is fairing and what they can do to better their current performance. Google Analytics give you a comprehensive outlook of how people are accessing your content; whether it is via the phone or other modes. It also enables the marketer to know keywords they can concentrate on to increase traffic in their sites.

Since online content marketing is based on how well a business organizes itâs content as well as focusing on aptly researched keywords and platforms, it is necessary to make the best of them. Having a lot of content is a positive thing especially if it is spread to relevant portals where your customers can easily access it.

Apart from having links in search engines where people can follow to find your product, you can go an extra mile by posting essential content in social sites like Google+. This serves the same purpose of expanding your audience range.



    Web Page Performance Indicators

There are a couple of things a marketer can check out to know how the performance of their business. Below are some of the indicators that you should concentrate on as an upcoming marketer.

    Social Media Referrals

The degree of referrals your web page gets on social media determines how big you are on the internet. So the more shares, comments and links directed to your web page are a good sign for your site.

    Bounce Rate

Sites that normally bounce need to be rectified by experts fast since the popularity of a particular site depends on the length of time the link remains active to the public.

    Page Visits

Apparently, the best way to tell how many people you have influenced is by the number of followers who log into your site. Increasing this number is a sure way of knowing that your business is getting a positive vibe on the internet.

    Getting Orders

Online shopping is a mainstream activity and making sales on the internet is a clear sign that you are doing the right thing.

    Test your Content Solely

It is not a guarantee that all your contents will get the same hype. Testing them on different times will help you determine the kind of response it is getting from the general public. Check out the amount of conversions, shares and comments it is receiving to gauge their performance.

This blog is listed under E-Commerce Community

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