The naysayers and the skeptics have been proved wrong as the world around us decidedly goes digital. Things digital have made it into the mainstream big time and the time they were a cult are long gone past. Digital content is being consumed daily almost at an infinite scale on devices as varied as mobiles, watches, tablets, laptops not to mention the humble laptop and companies that fail to adapt according to these new trends will be left behind.
What Makes Digital Marketing This Important?
The layman may muse about the reasons behind all the hullabaloo behind digital marketing. Well the reason is not that hard to guess. It is the future of marketing all poised to take centre stage as digital media sways over the traditional and conventional ones.
The Reaction
As can be expected the newer generation of consumers born and brought up on the tech savvy world of internet and mobile phones embrace this great change with open arms while the reaction of the previous generations generally is reluctance about accepting the end of the paper based world of books and newspapers and the iconic television.
The Facts
The facts happen to be heavily loaded in favor of the digital modes of marketing and communication, being not only quicker and faster but more practical, versatile and versatile as well. It is no wonder that the technology when made available was integrated into the mainstream and adopted in no time as the digital age dawned to the benefit of both consumers and marketers.
Key Elements of Digital Marketing
Let us ponder on some of the key elements of digital marketing at present before we delve into it’s benefits:
Blogs
Online Video
SEO and Website Content
Internet Banner Ads
Email marketing
PPC or pay-per-click ads
Social Media Optimization
Mobile marketing (SMS, MMS, etc.)
The above stated forms of digital marketing are just what they promise to be- some of the avatars in which you will find the entertaining beast of digital marketing lurking and new form arrive and are shown the door every now and then.
Why Choose Digital Marketing
The economy of digital marketing makes it the numero uno choice. A social media campaign or even an email campaign has the potential to convey the intended message to a far wider audience far more effectively than made possible previously print or TV ad campaign.
Another key factor weighing in for digital marketing is how easily the results may be monitored and tracked. So, instead of splurging on unnecessary customer research you can put the money to better use. All the relevant data like customer response rates and other metrics in real time which enable more effective planning for the future.
But the argument that will find the strongest advocates in favor of utilizing digital media is the fact that the consumption of information as given out by the various forms of digital media is fast outpacing the conventional Medias.
So, marketers need to ever in the know of this critical part of the neo-marketing scenario. 
Rintu
