Xiaomi, Apple's next Competitor?
Published on 15 January 13
Cleo1882
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Xiaomi, is joining the Smartphone War!
2012 was an uptight year for the smartphone war between the Giants like Apple and Samsung, but despite that it was a successful year for Chinese mobile phone maker Xiaomi.
Xiaomi managed to garner overwhelming acceptance and buzz for the product launch of their MI2 phone and has even been described as a Chinese version of the Cupertino behemoth. According to statistics, Xiaomi sold 7.19 million phones generating close to 12.6 billion RMB (US$2 billion) in sales according to QQ Tech.
Xiaomi's strategy has enabled the Chinese upstart to gain serious traction in one of the world's largest market, but rumors suggest that the company's growth has occurred without real profits, with the company selling its phones at a loss.
When questioned regrading their business strategies, Xiaomi mentioned that their organization will be taking a long-term approach regarding the viability of its business. When trying to understand the Xiaomi philosophy, think of Amazon, which went years before finally realizing profits. In order to successfully execute this strategy, Xioami has courted patient supporters who see their long-term vision and, more importantly, success.
With a solid foundation established within China, the company aims to expand its business globally, officially joining the smartphone war. Already launching in Hong Kong and Taiwan soon according to Tech in Asia, Xiaomi has its sites set on North America in 2014 or 2015 according to Xiaomi spokesperson Li Wanqiang.
Prices in that market are often subsidized by network provider contracts. To be competitive, Xiaomi will need to continue to provide handsets that are chocked full of the latest goodies at a very low cost. Such phones sometimes lose their identity as they are offered under the carrier's name--obscuring the Xiaomi brand. Hopefully Xiaomi doesn't go in this direction and that its cool factor doesn't get lost in translation. So will Xiaomi become the next Iphone? We just need to wait and see.(Source: CNet, Jeff Eisenhaue)
Xiaomi, is joining the Smartphone War!
The Xiaomi MI22012 was an uptight year for the smartphone war between the Giants like Apple and Samsung, but despite that it was a successful year for Chinese mobile phone maker Xiaomi.
Xiaomi managed to garner overwhelming acceptance and buzz for the product launch of their MI2 phone and has even been described as a Chinese version of the Cupertino behemoth. According to statistics, Xiaomi sold 7.19 million phones generating close to 12.6 billion RMB (US$2 billion) in sales according to QQ Tech.
Xiaomi's strategy has enabled the Chinese upstart to gain serious traction in one of the world's largest market, but rumors suggest that the company's growth has occurred without real profits, with the company selling its phones at a loss.
When questioned regrading their business strategies, Xiaomi mentioned that their organization will be taking a long-term approach regarding the viability of its business. When trying to understand the Xiaomi philosophy, think of Amazon, which went years before finally realizing profits. In order to successfully execute this strategy, Xioami has courted patient supporters who see their long-term vision and, more importantly, success.
With a solid foundation established within China, the company aims to expand its business globally, officially joining the smartphone war. Already launching in Hong Kong and Taiwan soon according to Tech in Asia, Xiaomi has its sites set on North America in 2014 or 2015 according to Xiaomi spokesperson Li Wanqiang.
Prices in that market are often subsidized by network provider contracts. To be competitive, Xiaomi will need to continue to provide handsets that are chocked full of the latest goodies at a very low cost. Such phones sometimes lose their identity as they are offered under the carrier's name--obscuring the Xiaomi brand. Hopefully Xiaomi doesn't go in this direction and that its cool factor doesn't get lost in translation. So will Xiaomi become the next Iphone? We just need to wait and see.
(Source: CNet, Jeff Eisenhaue)
The Xiaomi MI22012 was an uptight year for the smartphone war between the Giants like Apple and Samsung, but despite that it was a successful year for Chinese mobile phone maker Xiaomi.
Xiaomi managed to garner overwhelming acceptance and buzz for the product launch of their MI2 phone and has even been described as a Chinese version of the Cupertino behemoth. According to statistics, Xiaomi sold 7.19 million phones generating close to 12.6 billion RMB (US$2 billion) in sales according to QQ Tech.
Xiaomi's strategy has enabled the Chinese upstart to gain serious traction in one of the world's largest market, but rumors suggest that the company's growth has occurred without real profits, with the company selling its phones at a loss.
When questioned regrading their business strategies, Xiaomi mentioned that their organization will be taking a long-term approach regarding the viability of its business. When trying to understand the Xiaomi philosophy, think of Amazon, which went years before finally realizing profits. In order to successfully execute this strategy, Xioami has courted patient supporters who see their long-term vision and, more importantly, success.
With a solid foundation established within China, the company aims to expand its business globally, officially joining the smartphone war. Already launching in Hong Kong and Taiwan soon according to Tech in Asia, Xiaomi has its sites set on North America in 2014 or 2015 according to Xiaomi spokesperson Li Wanqiang.
Prices in that market are often subsidized by network provider contracts. To be competitive, Xiaomi will need to continue to provide handsets that are chocked full of the latest goodies at a very low cost. Such phones sometimes lose their identity as they are offered under the carrier's name--obscuring the Xiaomi brand. Hopefully Xiaomi doesn't go in this direction and that its cool factor doesn't get lost in translation. So will Xiaomi become the next Iphone? We just need to wait and see.
(Source: CNet, Jeff Eisenhaue)
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