MyPage is a personalized page based on your interests.The page is customized to help you to find content that matters you the most.


I'm not curious

Some important SEO aspects for small business owners

Published on 02 October 14
449
0
0

The first and foremost thing that the owners of smaller businesses and the ones who are just starting off need to remember is that their SEO techniques should be as simple as possible. It is possible to improve the site visibility on the search engines and lure more traffic to their websites by putting maximum emphasis on 4 parameters â selection of keywords, creating quality content for the site, effective on-site optimization, and creating backlinks.

Selection of keywords essentially is the starting point of the SEO process for the small businesses. Here it needs to be mentioned that only those keywords that are directly related to the business in question and the ones that people are actually looking for, must be chosen. Again, the keywords should not be too competitive as that can have an adverse effect on the budget.

At first, while looking for the most appropriate keywords, the search needs to be restricted to around 5 or 6 keywords for the initial period, as that can return a respectable result on a small budget. There are a number of SEO software products available in the market that are specifically designed for smaller businesses and the ones that have just started off. Most of them are not expensive. Hence, these software tools can be utilized. Paradox SEO Software for small business is one such tool. This software tool is designed to guide business owners during the initial phase of search engine optimization and keyword search.

Once the appropriate keywords are selected, at least a page of content for each of them needs to be created. However, the content that is prepared needs to be pertinent to the business in question, and should meet the business objectives so that people feel the need to go through them or search them with the use of the keywords. Again, the content should be such that they meet the requirements of the people who are looking for the specific information pertaining to the business in question. Experts are of the opinion that content needs to be of top quality â at least on par or better than the ones that already exist on the first page of the search engine.

Once the new content is created with the use of appropriate keywords, it is imperative that the same keywords are also added to the URL and the title of each and every page, their Meta descriptions and their header tags. Indeed, the most important aspect of optimization is using the keywords in a proper way for that is what makes the difference as far as ranking on search engines is concerned.

Preparing quality content that are relevant, unique, informative and to-the-point, and optimization of the same in a proper way is all that is needed for a website to enjoy top ranks on search engines. However, that is not all â there are other aspects of onsite optimization as well. It is the number and quality of links and the backlinks (or in other words, the links from other relevant sites that guide or direct the viewers from other sites to the site in question), that go a long way in determining whether the site can get to the top of the search engine or not.

What helps a site to get to the first page on a search engine?

Usually, in order to enjoy top rank on the first page of a search engine, a site needs to have relevant and quality backlinks along with keywords. The quality of the keywords and the backlinks needs to be better than that of the sites, which are already enjoying top ranking on the first page, for a particular keyword or set of keywords. Only then the site will be able to reach the top rank.


However, one very good way to start with, is replicating or imitating the backlinks of the sites that are already on top of the first page, and finding out the websites that are connected to those sites with the help of the backlinks. An appeal can be made to these sites to connect the website in question as well.

Another method that a small business can follow to enjoy top ranking is requesting its partners, suppliers, followers, friends, and customers to link to its site and setting up long term relationship with the bloggers. It is not possible to have instant SEO results, and it may not be possible to see any positive results for the first few days or probably weeks, after which, the results slowly start to show up, improving the rankings gradually.

Authorâs bio: The author runs a SEO firm that mainly serves the smaller businesses and businesses that have just started off, at cost effective rate. The firm uses Paradox SEO Software for small business to improve the rankings of its clients on search engines.
Some important SEO aspects for small business owners - Image 1

The first and foremost thing that the owners of smaller businesses and the ones who are just starting off need to remember is that their SEO techniques should be as simple as possible. It is possible to improve the site visibility on the search engines and lure more traffic to their websites by putting maximum emphasis on 4 parameters â selection of keywords, creating quality content for the site, effective on-site optimization, and creating backlinks.

Selection of keywords essentially is the starting point of the SEO process for the small businesses. Here it needs to be mentioned that only those keywords that are directly related to the business in question and the ones that people are actually looking for, must be chosen. Again, the keywords should not be too competitive as that can have an adverse effect on the budget.

At first, while looking for the most appropriate keywords, the search needs to be restricted to around 5 or 6 keywords for the initial period, as that can return a respectable result on a small budget. There are a number of SEO software products available in the market that are specifically designed for smaller businesses and the ones that have just started off. Most of them are not expensive. Hence, these software tools can be utilized. Paradox SEO Software for small business is one such tool. This software tool is designed to guide business owners during the initial phase of search engine optimization and keyword search.

Once the appropriate keywords are selected, at least a page of content for each of them needs to be created. However, the content that is prepared needs to be pertinent to the business in question, and should meet the business objectives so that people feel the need to go through them or search them with the use of the keywords. Again, the content should be such that they meet the requirements of the people who are looking for the specific information pertaining to the business in question. Experts are of the opinion that content needs to be of top quality â at least on par or better than the ones that already exist on the first page of the search engine.

Once the new content is created with the use of appropriate keywords, it is imperative that the same keywords are also added to the URL and the title of each and every page, their Meta descriptions and their header tags. Indeed, the most important aspect of optimization is using the keywords in a proper way for that is what makes the difference as far as ranking on search engines is concerned.

Preparing quality content that are relevant, unique, informative and to-the-point, and optimization of the same in a proper way is all that is needed for a website to enjoy top ranks on search engines. However, that is not all â there are other aspects of onsite optimization as well. It is the number and quality of links and the backlinks (or in other words, the links from other relevant sites that guide or direct the viewers from other sites to the site in question), that go a long way in determining whether the site can get to the top of the search engine or not.

What helps a site to get to the first page on a search engine?



Usually, in order to enjoy top rank on the first page of a search engine, a site needs to have relevant and quality backlinks along with keywords. The quality of the keywords and the backlinks needs to be better than that of the sites, which are already enjoying top ranking on the first page, for a particular keyword or set of keywords. Only then the site will be able to reach the top rank.

However, one very good way to start with, is replicating or imitating the backlinks of the sites that are already on top of the first page, and finding out the websites that are connected to those sites with the help of the backlinks. An appeal can be made to these sites to connect the website in question as well.

Another method that a small business can follow to enjoy top ranking is requesting its partners, suppliers, followers, friends, and customers to link to its site and setting up long term relationship with the bloggers. It is not possible to have instant SEO results, and it may not be possible to see any positive results for the first few days or probably weeks, after which, the results slowly start to show up, improving the rankings gradually.

Authorâs bio: The author runs a SEO firm that mainly serves the smaller businesses and businesses that have just started off, at cost effective rate. The firm uses Paradox SEO Software for small business to improve the rankings of its clients on search engines.

Some important SEO aspects for small business owners - Image 1

This blog is listed under Development & Implementations and E-Commerce Community

Post a Comment

Please notify me the replies via email.

Important:
  • We hope the conversations that take place on MyTechLogy.com will be constructive and thought-provoking.
  • To ensure the quality of the discussion, our moderators may review/edit the comments for clarity and relevance.
  • Comments that are promotional, mean-spirited, or off-topic may be deleted per the moderators' judgment.
You may also be interested in
Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
Hidden Image Url

Back to Top