How a fast loading website impacts your business

Today websites are busy implementing a number of techniques to carve their own niche in the competitive online market. From search engine optimization, to mind blowing discounts, to graphics loaded websites; businesses are putting their best foot forward to stand out.

But attracting the attention of potential customers is not enough. You need to convert a viewer into a customer. So you have to keep him glued to your website and having a website that takes less time to load helps a great deal.

Studies show that if a website takes more than three seconds to load, the viewers lose interest and move on. So it is important to have a fast loading website if you want to seal the deal. Websites like eBay, Etsy and Amazon rely on swift response time for attracting more visitors.

Many viewers abandon pages which take too long to load. One of the reasons behind the abandonment of Orkut was the loading time that the site took, while competitor sites like Facebook and Twitter load much faster.

Here are some benefits of having a website that loads faster:

• Ensures Higher Conversions

Simply having an attractive website is not enough for potential customers. Few people today have the time to sit around and wait for any site to load. The faster your website loads, the longer the viewer stays on it. Viewers can get access to your website in a matter of seconds, which means that they can get more time to browse through your site.

By allowing the viewers to swiftly go from one section of your site to the other, you encourage them to search for the product or service they want. This ensures that they seek out what they are looking for and place an order on your site. So, a fast loading website can swiftly convert a viewer into a customer.

• Saves Time

Do you spend a lot of money on getting the best content? Your money and efforts will be wasted if you do not have a fast loading website. Only if your site loads fast, the viewers find interest in going through the content.

When your page loads slowly the viewers might not have the time or patience to actually go through the products and services that you are offering. It is a necessity to first get your loading speed up before having a content rich website. There are many ways by which you can make your website faster. You might even seek dedicated help to ensure that your site runs fast at all times.

• Better AdWords Quality Score

If you are using AdWords for advertising then the speed of your website might is very crucial. The Quality Score that is assigned to your website by AdWords is influenced by the speed of your website.

The faster your website, the better score you are likely to receive. Google does evaluate the landing pages on the basis of the loading speed of the site. This is because Google believes that a faster loading page offers a better experience for the viewers.

Swift loading feature improves the performance of your website, which in turn enhances the experience of the viewers and that boosts your AdWords Quality Score. The final effect of the Quality Score is that your advertising becomes cheaper. So, a fast loading page can make your advertising more cost effective.

• Higher Search Engine rankings

A faster website is more search engine friendly. In 2010, Google announced that it will be taking the website speed into account while determining the website’s ranking.

• More Traffic

By having a fast loading page you can increase pressure on your competitors. Are you sick and tired of bigwig websites stealing all your business? With the help of fast loading websites you might be able to fight back.

Since the customers are looking for more user friendly websites they are sure to turn to the ones which offer swifter page loading. Even big businesses like Amazon lost a large portion of its traffic when it had a page loading delay of a few nanoseconds. So, if your competitor has a site that loads slower than your website then chances are high that the viewers will flock to your website instead.

Apart from a fast website, having a responsive website is important as well. A responsive website allows the viewers to move from one page to another in seconds. They can freely search and open various pages at the same time. This allows them to compare and view your goods and services with great ease. Again, this virtue increases the likelihood of getting more customers.

Making your website load faster is not a very difficult task and you can take simple steps to increase your speed. So go ahead and speed up your site and reap the benefits!