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App Store Rejection Criteria Developers Should Care For

Published on 06 October 14
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For past several months the criteria to become accepted in the App Store has come under serious criticism by many developers worldwide. Many consider that the present rejection criteria rolled by the company is very misleading and disappointing to the spirit of creative spurt in app development. Suddenly a lot of Indie developers have started to quit the platform reasoning that the new consolidation process is more focused on the quantity of apps rather than the quality as far as the listing the apps on Featured list is concerned. There is a total confusion corresponding to the rejection process for apps submitted to the App Store. Meanwhile Apple tried to provide some idea as why these apps faced rejection in the App Store selection procedure. Here below we introduce some of the most important factors for getting your app rejected.
App Store Rejection Criteria Developers Should Care For - Image 1

Make sure your app is free of crashes and bugs

There are plenty of apps which are submitted before they are ready for publishing and invariably they face rejection. Make sure that your app is thoroughly device tested before submitting it to the app store. A single bug is found in your app and your chances end there. Secondly, make sure that the app is in perfect performing condition because while undergoing review by the app store management if the app crashes it is just shown the door. Crashes and bugs remain to be one of the most common problematic areas that make a lot of new apps rejected in the app store.

Make sure that all the links are in working condition

Non-working or broken links within your app is another major issue with many apps that are rejected by the app store. Make sure that all the links given inside the app are fully functional. A link concerning user support with all up-to-date contact information is a must-have criterion for all apps on the apps store. Similarly for auto-renewable or free subscription based apps you must provide a link to the privacy policy. While providing these links is an important criterion, all the links should be in perfectly working condition.

Do not leave placeholder content

Apple approves apps for featuring in the app store that are absolutely ready for use. So, before submitting your app t the app store, make sure that the contents and images are optimized and finalized. Make sure there is no placeholder content inside the app. Until the app is in making and not fully ready for distribution it cannot be approved by the app store. Review the app meticulously before submitting it to the app store.

Provide complete and accurate information

Selection process in app store is particularly strict on completeness and genuineness of provided information concerning the app and do not be lenient on that. In the App Review Information Section of the iTunes Connect you need to provide all the required information correctly and without doing this your app can face straightforward rejection. Some features may require you to sign in and in that case make a demo account and provide accurate username and password. For preferred configuration settings mention the specifications there. For apps requiring a hard-to-replicate environment you can provide a demo video to make the validation process easy. Besides all these, always provide genuine and up-to-date contact information.

Make an accurate description of your app

Does your app description correctly and straightforwardly describe the functional aspects of your app? This is what you should ask yourself before finally submitting your app to the app store. App description is the quintessential introduction to your app and all its functions and benefits. Inaccurate description that fail to convey the key aspects of the app or just make gross false statements about the app will make your app straightforward rejected by the app store. A good description is also immensely helpful to promote your app to the users browsing in the app store.
Do not create a misleading impression for the users

Apple is particularly severe on wrong commitments and misleading impressions. If your app even remotely tries to make a false impression that the app actually does not worth, app store would like to send it outside the door. User experience is a top priority when validating any app in the app store and you just cannot play on that. Make sure your logo, title, description or any aspect of the app misleads the user.

Offer most user friendly UI with modern conventions

UI is a big issue as far as the expectation of Apple app store is concerned. Apple is least lenient on apps that offer a poor, backdated and badly designed user interface. Make it a priority to follow latest design conventions and offer most user friendly user interface that perfectly corresponds to the device features and functions. The UI of any app cannot undermine latest user experience standard and that is a golden rule to follow if you want your app to get approved in the app store.
Make a correct IDFA statement

If you have chosen to use advertisement identifier (IDFA) for displaying ads but your app is not optimized for proper display of ads, there is a high chance that your app will get rejected. When asked by the app store whether you use IDFA or not reply positively only when you know that the app is optimized for displaying ads. Similarly, doing the opposite has its drawbacks as well. If you make a statement that the app does not use advertisement identifier but actually it does, the app can be put into an âinvalid binary categoryâ by the app store. To avoid such consequences make sure that your statement perfectly corresponds to your action as far as IDFA is concerned.
Optimize the app for iOS platform features

Whether you are providing your website content in the form of an iOS app or just offering a useful app for the platform, the app must be optimized to offer the functional benefits peculiar to the platform or the device. Web apps that fail to optimize their content presentation or usability as per the features available on iOS platform are least liked by the app store and are more probable to face rejection.

Do not submit similar apps repeatedly
If you are submitting similar apps repeatedly it would actually lead to wastage of time for the app review process without offering any real user value. It obviously can result in rejection. Make sure you are not submitting similar apps again and again without creating a different user value.

Make sure it is worth a real value

Lastly, what make app store decide for a straightforward rejection of your app is the absence of any unique value, any real worth. Yes, if
the app does not provide any really useful content or functionality or is just targeted towards a very small niche community it cannot be approved by the app store.

All these recommendations mentioned above are true but they are not enough to explain all kinds of app rejection cases. Some aspects that are particularly stressed by Apple seem to be foggy as well. Here we mention a few of them.

  • Use of private APIs.
  • Stuffing keywords.
  • Depreciating use experience with marketing friendly frequent push notifications.
  • Very frequent app logo and skin changes.
  • Copying basic app store functionalists.

While the confusion regarding rejection criteria will not vanish away sooner, developers can concentrate on the above mentioned aspects to increase their chances on app store.



























For past several months the criteria to become accepted in the App Store has come under serious criticism by many developers worldwide. Many consider that the present rejection criteria rolled by the company is very misleading and disappointing to the spirit of creative spurt in app development. Suddenly a lot of Indie developers have started to quit the platform reasoning that the new consolidation process is more focused on the quantity of apps rather than the quality as far as the listing the apps on Featured list is concerned. There is a total confusion corresponding to the rejection process for apps submitted to the App Store. Meanwhile Apple tried to provide some idea as why these apps faced rejection in the App Store selection procedure. Here below we introduce some of the most important factors for getting your app rejected.

App Store Rejection Criteria Developers Should Care For - Image 1

Make sure your app is free of crashes and bugs

There are plenty of apps which are submitted before they are ready for publishing and invariably they face rejection. Make sure that your app is thoroughly device tested before submitting it to the app store. A single bug is found in your app and your chances end there. Secondly, make sure that the app is in perfect performing condition because while undergoing review by the app store management if the app crashes it is just shown the door. Crashes and bugs remain to be one of the most common problematic areas that make a lot of new apps rejected in the app store.

Make sure that all the links are in working condition

Non-working or broken links within your app is another major issue with many apps that are rejected by the app store. Make sure that all the links given inside the app are fully functional. A link concerning user support with all up-to-date contact information is a must-have criterion for all apps on the apps store. Similarly for auto-renewable or free subscription based apps you must provide a link to the privacy policy. While providing these links is an important criterion, all the links should be in perfectly working condition.

Do not leave placeholder content

Apple approves apps for featuring in the app store that are absolutely ready for use. So, before submitting your app t the app store, make sure that the contents and images are optimized and finalized. Make sure there is no placeholder content inside the app. Until the app is in making and not fully ready for distribution it cannot be approved by the app store. Review the app meticulously before submitting it to the app store.

Provide complete and accurate information

Selection process in app store is particularly strict on completeness and genuineness of provided information concerning the app and do not be lenient on that. In the App Review Information Section of the iTunes Connect you need to provide all the required information correctly and without doing this your app can face straightforward rejection. Some features may require you to sign in and in that case make a demo account and provide accurate username and password. For preferred configuration settings mention the specifications there. For apps requiring a hard-to-replicate environment you can provide a demo video to make the validation process easy. Besides all these, always provide genuine and up-to-date contact information.

Make an accurate description of your app

Does your app description correctly and straightforwardly describe the functional aspects of your app? This is what you should ask yourself before finally submitting your app to the app store. App description is the quintessential introduction to your app and all its functions and benefits. Inaccurate description that fail to convey the key aspects of the app or just make gross false statements about the app will make your app straightforward rejected by the app store. A good description is also immensely helpful to promote your app to the users browsing in the app store.

Do not create a misleading impression for the users

Apple is particularly severe on wrong commitments and misleading impressions. If your app even remotely tries to make a false impression that the app actually does not worth, app store would like to send it outside the door. User experience is a top priority when validating any app in the app store and you just cannot play on that. Make sure your logo, title, description or any aspect of the app misleads the user.

Offer most user friendly UI with modern conventions

UI is a big issue as far as the expectation of Apple app store is concerned. Apple is least lenient on apps that offer a poor, backdated and badly designed user interface. Make it a priority to follow latest design conventions and offer most user friendly user interface that perfectly corresponds to the device features and functions. The UI of any app cannot undermine latest user experience standard and that is a golden rule to follow if you want your app to get approved in the app store.

Make a correct IDFA statement

If you have chosen to use advertisement identifier (IDFA) for displaying ads but your app is not optimized for proper display of ads, there is a high chance that your app will get rejected. When asked by the app store whether you use IDFA or not reply positively only when you know that the app is optimized for displaying ads. Similarly, doing the opposite has its drawbacks as well. If you make a statement that the app does not use advertisement identifier but actually it does, the app can be put into an âinvalid binary categoryâ by the app store. To avoid such consequences make sure that your statement perfectly corresponds to your action as far as IDFA is concerned.

Optimize the app for iOS platform features

Whether you are providing your website content in the form of an iOS app or just offering a useful app for the platform, the app must be optimized to offer the functional benefits peculiar to the platform or the device. Web apps that fail to optimize their content presentation or usability as per the features available on iOS platform are least liked by the app store and are more probable to face rejection.

Do not submit similar apps repeatedly

If you are submitting similar apps repeatedly it would actually lead to wastage of time for the app review process without offering any real user value. It obviously can result in rejection. Make sure you are not submitting similar apps again and again without creating a different user value.

Make sure it is worth a real value

Lastly, what make app store decide for a straightforward rejection of your app is the absence of any unique value, any real worth. Yes, if

the app does not provide any really useful content or functionality or is just targeted towards a very small niche community it cannot be approved by the app store.

All these recommendations mentioned above are true but they are not enough to explain all kinds of app rejection cases. Some aspects that are particularly stressed by Apple seem to be foggy as well. Here we mention a few of them.

  • Use of private APIs.
  • Stuffing keywords.
  • Depreciating use experience with marketing friendly frequent push notifications.
  • Very frequent app logo and skin changes.
  • Copying basic app store functionalists.


While the confusion regarding rejection criteria will not vanish away sooner, developers can concentrate on the above mentioned aspects to increase their chances on app store.

This blog is listed under Development & Implementations and Mobility Community

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  1. 11 October 14
    0

    Thank you so much Jason

  2. 11 October 14
    1

    Obtain approval of an application for iOS Apple Store may be challenging. However, it is possible to obtain approval from the App Store following some guidelines. Thank you for sharing these tips.

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