MyPage is a personalized page based on your interests.The page is customized to help you to find content that matters you the most.


I'm not curious

The Importance of Continual Website Analysis

Published on 11 October 14
392
1
0

W.Edward Deming said, If you do not know how to ask the right question, you discover nothing. This applies to website analysis as well. There is absolutely no doubt that the intelligent business organization will build its strategies on thorough analysis and using the results generated from the same. When it comes to websites, they are:

  • A powerful tool for branding
  • A means of generating sales leads and traffic
  • Capable of conveying the right information about a business organization and
  • Important tools in building up a business.

It is therefore extremely important that you, as a business owner, pay attention to website analysis. Here are a few things that you can keep in mind to get it done.

Keywords

This continues to be one of the most important ways in which you can increase the visibility of your website in search engine rankings. Google, for one, is constantly changing its search algorithms which in turn affect the way web pages are ranked, and how webmasters must adjust their keyword-targeting methods. A website analysis tool will need to look into the current rankings for your selected keywords, and discover new opportunities to pursue. This will give you a very good idea about the correctness of your choices when it comes to keywords.

Technical elements

Website analysis should also cover the technical elements of your website. Such technical elements can include:

  • Responsive web design
  • Accessibility
  • Meta tags
  • Directories and even
  • Compatibility with different browsers.
Search engine optimization

This is an extremely important aspect of any analysis that you carry out for your website. After all, it is only good search engine optimization or SEO practices that will result in better visibility of your website. This can also include aspects such as content analysis and competitive analysis. Content analysis simply means that you look at the kind of content that your website is putting out and check to see whether it is high-quality, something that resonates with your customers, and optimized for search terms.

Competitive analysis will give you a comparison of your website with your competitors. In todayâs crowded markets, it is only a unique product offering that will help you stand apart. This is where a unique website can then play a very important role. With content analysis and competitive analysis you will also gain insights into how you can improve your website from so many perspectives.

Using online tools

There are many online tools that are available to analyze your website. Interestingly enough, all you have to do is enter the URL of your website in such an analysis tool. You can then get information pertaining to aspects such as the following:

  • Linking
  • Keywords
  • Social metrics
  • Load Time
  • Website rankings across different search engines

Thus, there is absolutely no denying the fact that it is extremely important for you to conduct ongoing website analysis. This is the only thing that will help you stay afloat in a marketplace that is crowded with a staggering number of competing websites. Whether it is staying one step ahead of your competition or enjoying fabulous technical quality, analysis of your website must stay in the forefront of your online strategy.










W.Edward Deming said, If you do not know how to ask the right question, you discover nothing. This applies to website analysis as well. There is absolutely no doubt that the intelligent business organization will build its strategies on thorough analysis and using the results generated from the same. When it comes to websites, they are:

  • A powerful tool for branding
  • A means of generating sales leads and traffic
  • Capable of conveying the right information about a business organization and
  • Important tools in building up a business.
It is therefore extremely important that you, as a business owner, pay attention to website analysis. Here are a few things that you can keep in mind to get it done.

Keywords

This continues to be one of the most important ways in which you can increase the visibility of your website in search engine rankings. Google, for one, is constantly changing its search algorithms which in turn affect the way web pages are ranked, and how webmasters must adjust their keyword-targeting methods. A website analysis tool will need to look into the current rankings for your selected keywords, and discover new opportunities to pursue. This will give you a very good idea about the correctness of your choices when it comes to keywords.

Technical elements

Website analysis should also cover the technical elements of your website. Such technical elements can include:

  • Responsive web design
  • Accessibility
  • Meta tags
  • Directories and even
  • Compatibility with different browsers.


Search engine optimization

This is an extremely important aspect of any analysis that you carry out for your website. After all, it is only good search engine optimization or SEO practices that will result in better visibility of your website. This can also include aspects such as content analysis and competitive analysis. Content analysis simply means that you look at the kind of content that your website is putting out and check to see whether it is high-quality, something that resonates with your customers, and optimized for search terms.

Competitive analysis will give you a comparison of your website with your competitors. In todayâs crowded markets, it is only a unique product offering that will help you stand apart. This is where a unique website can then play a very important role. With content analysis and competitive analysis you will also gain insights into how you can improve your website from so many perspectives.

Using online tools

There are many online tools that are available to analyze your website. Interestingly enough, all you have to do is enter the URL of your website in such an analysis tool. You can then get information pertaining to aspects such as the following:

  • Linking
  • Keywords
  • Social metrics
  • Load Time
  • Website rankings across different search engines
Thus, there is absolutely no denying the fact that it is extremely important for you to conduct ongoing website analysis. This is the only thing that will help you stay afloat in a marketplace that is crowded with a staggering number of competing websites. Whether it is staying one step ahead of your competition or enjoying fabulous technical quality, analysis of your website must stay in the forefront of your online strategy.

This blog is listed under Development & Implementations and E-Commerce Community

View Comment (1)
Post a Comment

Please notify me the replies via email.

Important:
  • We hope the conversations that take place on MyTechLogy.com will be constructive and thought-provoking.
  • To ensure the quality of the discussion, our moderators may review/edit the comments for clarity and relevance.
  • Comments that are promotional, mean-spirited, or off-topic may be deleted per the moderators' judgment.
  1. 12 October 14
    1

    James, thank you for a good article.

    I always wonder, about the user engagement once users visit the site please. How can experts help organisations in creating a website with great user engagement please?

You may also be interested in
Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
Hidden Image Url

Back to Top