Social media marketing has become the key thing for businesses to grow, and it is important to remember that it takes much more than just setting up an account and sending out posts and tweets about your business. A strategic approach needs to be employed to make social networks work for your business as they should. This is something that you can do by avoiding the common mistakes most businesses make leading to complete failure of their social media marketing plans.
No strategy - It is probably the worst mistake that you can make considering how many other businesses are trying to make it using social networks. When getting into this kind of marketing, consider the fact that your audience is fed with all sorts of business messages and information and hence working with no strategy won’t fetch you much. When working out your strategy, make sure that it has measurable distinct goals and content that will for sure attract the attention of your target audience. You also ought to have a clear policy for marketing and have a brand’s voice befitting social media. Working without a strategy might create good content for you, but it will receive no beneficial engagement.
No integration - In as much as there is plenty of business potential in social media, leaving the account to work alone can be a disastrous mistake for any business. Without proper connections, you greatly reduce on the reach amount of your customers and potential customers. To make social media marketing work, always link it with digital assets such as search adverts, emails and website links. It keeps the connection open and flowing, hence your customers have options that match their individual preferences to get in touch with your business and even make conversions and leads easier for you.
No images - A block of content can be very boring on social media compared to one with images which turns out to be more attracting and engaging. When you post without an image, it is easier for customers to pass your message unintentionally. On the other hand, when there is an image, it is the first thing that attracts the eyes and the curiosity to know what the image is all about gets the attention that your business deserves. An image draws attention to the message you wish to pass across so don’t ignore.
No hash-tags - The good thing about hash-tags is that they keep the conversation relevant to a specific post or topic. The flow will make sense for a long time and even those who have no chance of getting the message in the initial stages can still find some relevance and easily get to the conversation. The tags can also help in finding a relevant audience who relate to the topic of the matter, hence your marketing strategy is not wasted. A business that does not take advantage of the hash-tags misses out on the benefits of inserting into conversation, trending topics to double up engagement which can be extremely beneficial.
No prices and descriptions - It can be a fatal mistake considering that some customers or social network users do not have the time to make enquiries on the product descriptions and their prices. The secret should be to give them all the information they need in the first instance and this should revolve around giving the full description of the product or service as well as the price tags. Such information can be what moves your customers to get in touch to purchase your goods or hire your services. A lack of the two in your social media interactions can rob you the chance to make instant conversions. It helps to always include what will be most relevant to your customers to propel them into buying what you are offering.
No activity - Social media accounts that have no activity at all from your side can be as good as not having an account at all and this will take your business nowhere. Keep the account as active as possible, trying to engage your followers and customers more with creative interesting posts. An active account will keep the connection flow and it also earns you plenty of credibility especially when you do more than just sell.
Many businesses fail when using social media because of very simple mistakes that can be fixed to get more value for your business using the social media networks. Simple efforts can make all the difference for any business.
Sharmila
