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Future in digital marketing

Published on 26 November 14
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Digital marketing is being leveraged by top companies to increase their brand visibility, position their brand image, and achieve maximum sale of their products and services. All this is done with the help of electronic media where different online marketing platforms are used to drive campaigns, contests, sweepstakes, etc. Digital marketing therefore helps a company drive its business strategies in real time, as opposed to traditional marketing.

Digital marketing has registered an unprecedented boom in the recent years which has consequently led open paths to a diverse range of career opportunities for those who are interested in this field. The industry is continuously evolving and drawing entrepreneurs and graduates who wish to make a mark for themselves. Whether it is social media, analytics, copywriting, mobile application development, or creative design, there are a number of interesting and high-growth profiles to capture your interest.

Future in digital marketing - Image 1

Hereâs a list of a few roles that you can assume in the future as a digital marketing expert.

  1. Digital Account Manager : The responsibilities of a Digital Account Manager normally includes market research, client relationship building, combining digital and traditional marketing, and so on. He or she will also keep a close watch on the different kinds of campaigns being run and their success rate. A Social Media Manager also has similar roles but in the specific field of social media marketing.

  1. SEO Analysts : Analysts in Search Engine Optimization usually handle the technical aspects of digital marketing. Their job responsibilities normally include finding out creative ways to garner maximum number of hits for a concerned website. In other words, their work revolves around improving the Google ranking of a website.

  1. Affiliate Marketing Specialists : These business analysts aid companies to come up with an affiliate program that facilitates their e-commerce and online retailing efforts. Email and SMS marketing also make up for some really essential digital marketing tools that help companies achieve a wider audience reach.

  1. Copywriters : Copywriters also play a major role in creating promotional content that is driven in the digital space. This usually includes making ad copies, jingle lyrics, taglines, and other internet content.

  1. Mobile Application Developers : These professionals create customized application software for handheld devices such as personal digital assistants and mobile phones. This software is leverage by companies to reach mass audiences and drive their digital marketing initiatives in real time.

Since the industry itself is changing face every day, these roles too are incorporating wider responsibility areas. The career prospects in digital marketing are many and so is the salary potential. Anyone wishing to make a career in this domain will learn to handle diverse customer relations, initiate interactions, create digital strategies, and much more. All this makes digital marketing an exciting industry with an incredible future of equally exciting career opportunities.

Liked what you read? Share your thoughts with us on the popularity of digital marketing.


Digital marketing is being leveraged by top companies to increase their brand visibility, position their brand image, and achieve maximum sale of their products and services. All this is done with the help of electronic media where different online marketing platforms are used to drive campaigns, contests, sweepstakes, etc. Digital marketing therefore helps a company drive its business strategies in real time, as opposed to traditional marketing.

Digital marketing has registered an unprecedented boom in the recent years which has consequently led open paths to a diverse range of career opportunities for those who are interested in this field. The industry is continuously evolving and drawing entrepreneurs and graduates who wish to make a mark for themselves. Whether it is social media, analytics, copywriting, mobile application development, or creative design, there are a number of interesting and high-growth profiles to capture your interest.

Future in digital marketing - Image 1

Hereâs a list of a few roles that you can assume in the future as a digital marketing expert.

  1. Digital Account Manager : The responsibilities of a Digital Account Manager normally includes market research, client relationship building, combining digital and traditional marketing, and so on. He or she will also keep a close watch on the different kinds of campaigns being run and their success rate. A Social Media Manager also has similar roles but in the specific field of social media marketing.

  1. SEO Analysts : Analysts in Search Engine Optimization usually handle the technical aspects of digital marketing. Their job responsibilities normally include finding out creative ways to garner maximum number of hits for a concerned website. In other words, their work revolves around improving the Google ranking of a website.

  1. Affiliate Marketing Specialists : These business analysts aid companies to come up with an affiliate program that facilitates their e-commerce and online retailing efforts. Email and SMS marketing also make up for some really essential digital marketing tools that help companies achieve a wider audience reach.

  1. Copywriters : Copywriters also play a major role in creating promotional content that is driven in the digital space. This usually includes making ad copies, jingle lyrics, taglines, and other internet content.

  1. Mobile Application Developers : These professionals create customized application software for handheld devices such as personal digital assistants and mobile phones. This software is leverage by companies to reach mass audiences and drive their digital marketing initiatives in real time.

Since the industry itself is changing face every day, these roles too are incorporating wider responsibility areas. The career prospects in digital marketing are many and so is the salary potential. Anyone wishing to make a career in this domain will learn to handle diverse customer relations, initiate interactions, create digital strategies, and much more. All this makes digital marketing an exciting industry with an incredible future of equally exciting career opportunities.

Liked what you read? Share your thoughts with us on the popularity of digital marketing.

This blog is listed under Digital Media & Games and E-Commerce Community

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