Technology in Advertising: What Your Business Needs to Pay Attention to

Advertising today has changed drastically from the newspaper ads of the 50’s. We have seen how the rise of television and commercials have changed business branding and advertising, and today there are even more methods of getting your ideas out there. New technology means more avenues to advertise.

The Display Window
What drives business’s profit margins is not just great sales or great products-it’s great advertising. With a demographic that has assimilated to a ubiquitous barrage of advertisements, the game-changing move for a business is to get noticed, to stand out from the torrent of ads with their own spectacular display.
Whatever your business, consider hiring a TCA Partners Ads advertising company that can promote your brand to a target demographic. You want your business to be well-known and well-marketed. Companies like GoPro, Samsung, and 360i are on Fast Company’s list of The World’s Top 10 most Innovative Companies in Advertising for a reason: they’re paying attention to what you’re not.

The Sell
Billboards, radio advertisements, blog ads in tiny 3x4 megapixel boxes, and cheery holiday TV jingles are antiquated, archaic forms of advertising. If you barely pay attention to these types of advertisements, why would you use them to promote your own business?
Instead, consider what grabs media users’ interests today. Sites like Vine, YouTube, Pinterest, Chive, Facebook, BuzzFeed, and HuffingtonPost are all widely viewed and widely used platforms for advertisements. The more unconventional the ad, the more popular, such as GoPro’s music video directed by a dog, a fireman saving a kitten, and an eagle’s-eye view of flight. The format for GoPro’s videos not only exposed what the consumer could do with the product, but it gave the consumer ideas they didn’t know they could have. The ad showed possibility, creativity, and perspective, but not for the company-for the consumer.
Among some of the top companies for innovating advertising is the common knack for online viral tactics. Going viral is a method of gaining rapid, almost nation-wide fame in as little as 24 hours. Viral videos, usually 3 minutes or fewer, allow your demographic to know your business, what your products and services can do for the consumer, and whether they want to identify with your brand. Not only can these videos provide instant household recognition, but they can be platforms for business partnering. Samsung, which used viral ads to promote their brand, also partnered with music artist Jay Z to launch his new album exclusively on their devices.

Here’s what your business isn’t paying attention to: viral video formats and styles, highly competitive and exclusive business partnering, and identity. Analyze and critique viral videos for creativity and delivery, consider individuals or businesses outside the field to partner with, and revamp your image. Better branding means more product sold.