Tips for Increasing Conversions on eCommerce Websites during Holidays
Published on 23 December 14
Sarah1
Considering the increased popularity of online shopping, holidays seem to be the right time for ecommerce campaigns. As recent reports reveal, 61% of UK shoppers intend to use popular ecommerce platforms and Google search to find a perfect holiday gift for their friends and family. Moreover, 23% will be looking for an advice from their friends and company pages on social networks, which certainly opens many options for online businesses.
Online stores and retail websites should take this as an indication of the expected traffic boost on the pages that either sell or promote holiday-related content. To leverage the potential of the upcoming Christmas/New Year’s shopping spree there are several strategies ecommerce websites should consider.
1. Holliday offers
Special offers still represent one of the greatest ways to attract new users and motivate the existing ones to come back to your website. NRF’s Matthew Shay recently illustrated how holiday promotions increase visits and conversions on ecommerce websites. Namely, according to a research that examined users’ spending during Thanksgiving Day, people are willing to spend both time and money reviewing offers from online retailers.
Therefore, a holiday deal or a coupon can turn out to be an excellent way for an ecommerce business to attract a larger number of users. To make such offers truly work, all the promo and product pages should be designed so as to reflect the appeal of the offer and holiday spirit.
2. Show some holiday cheer
To create a sense of urgency among the people who land on your product page, your website should remind them of the fact the offer lasts only during the holiday season. By displaying holiday-inspired graphics and videos, your promo page is likely to bring more conversions.
In fact, every visual brand element should be redesigned to inspire the holiday mood. From business cards to logos, everything be adjusted the ongoing campaign. For this purpose, a good idea is to introduce some innovation such as a holiday homepage graphic or some winter-inspired plugins that would make your website stand out. The key is not to save on creativity, because the options are limitless and each of them can get your brand noticed.
3. Optimize and promote
A rule of thumb in content marketing says that companies should spend 30% of time on creating content and 70% on promoting it. This means that your holiday offer should be put in front as many faces as possible, whereupon some innovative marketing strategies can be quite efficient. For example, launching a new email marketing campaign, doing some extensive social media promotion or even creating an external pull up banner can all drive some new consumers to your store.
However, one of the most important things is to optimize all your promo pages for search engines in order to drive some traffic from search engines in addition to that coming from referrals or social media. Coupled with the excellent themed design, your special offer should drive a significant number of clicks.
Conclusions
Regardless of the type of offer you will come up with for your holiday campaign, several rules outlined above may help you maximize its efficiency. With some creativity, these strategies may well translate into higher conversions and better sales.
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It is very important to manage your ecommerce based website carefully to drive traffic, boost your sales and to earn more and more profit. You should be ready to offer exclusive deals and offers during holidays to get high amount of online visitors. But, before that you should have a performance loaded and attractive website and WordPress is the perfect platform and you can make your site appealing through great ecommerce WordPress themes and some exclusive plugins