Deep Linking To Give Better Experience To Users
Published on 06 January 15
Helios0
Developing mobile apps is becoming the main activity of many small and medium scales IT companies. Mobile app development is relatively simple than developing an application for computers. Developers can specialize in developing apps for iPhone, ipads, Android based phones or windows phones. New features and trends are continuously being introduced in this particular area and hence as an app developer you are required to keep yourself updated about current trends. Deep linking inside a mobile app is recent mechanism which allows user to get more intuitive experience.
Deep linking is a technique by which a mobile user can open another app inside the currently open app just by clicking on a link. This also enables users to go to a specific page or function within an app rather than just launching the app at its starting point. This is a very natural and existing concept for web-pages on web applications or websites however relatively new for mobile apps. The difference in deep links in apps and web links is that
- When a link is clicked on one web-page, the web browser co-ordinates the function and opens a new page.
- In case of app deep links, browser or coordinator is totally absent. App itself has to take care of the new link and open new app with the data packaged inside the deep links.
Developers are still trying to build apps with deep links and testing the user experience as well as processing complexity of the app. Prime aim of including deep links within apps is generating ad revenue and open new business avenues through mobile apps. Secondly, developers need to retain their app users through the use of social campaigns or push notifications which can be sent within the existing app in the form of deep links. Companies like Google, Twitter and Facebook are already into the game and have taken initiatives in this direction. You can also drive more traffic to your app by adding deep links inside your app to read the content on specific pages, ultimately adding volume to your business.
Using Deep Links in your Android App
Basically, users will enter your app from search results generated from another app. For this purpose you need to
- Add intent filters that contain three elements and their attribute values in your app at relevant places inside the manifest.
- You have to use the <action> tag to describe the action ACTION_VIEW, by which the app page or activity can be read by the search engine.
- Next is the <data> tag, which contains URI format which specifies the activity or relevant page inside your app.
- <category> defines the way in which the activity or page from your app is opened. This is set to default and browsable so that page can be opened inside a browser.
Future of mobile app development is bright and new trends and features are making it exciting for developers to develop fully functional apps for their users.
If you are looking for Outsource Mobile Apps Development Specialist or for Freelance Mobile App Developer you can find more information on
http://www.heliossolutions.in/mobile-application-development
http://www.heliossolutions.in/mobile-application-development
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