What Facebook's Graph Search Means to Advertising & Business

Facebook, the social networking giant, is one amongst the best and the most innovative social channel in the world. Facebook has proved to be an effective marketing strategy for businesses to connect with their targeted audience, build relationships and promote their products. Facebook constantly comes up with creative ideas to make Facebook, a site worth spending hours on. And now, Facebook users have got another reason added to the list - the new Graph Search function. But, what exactly is Facebook’s Graph Search?

Facebook has announced this new tool as a different approach to Web Search. The new Graph Search, a Facebook search engine, allows you to search for content and discover pages shared in your friends’ network or liked by your friends. Your search results are limited to the context of your ‘friends’ and ‘friends of friends.’ Unlike the other organic searches on Bing or Google, in Facebook Graph Search, you will have unique and personalized results based on your friends’ posts, shares and likes. It’s more like, you are asking your friends’ suggestions or finding more of what you are searching through your Facebook friends. But what has this got to do with businesses or advertisements?

There’s been a lot of hype around Graph Search since its launch and when it comes to businesses, it’s indeed a great marketing tool. Companies can provide more information to their targeted audiences and also control their visibility to people. With this new Graph Search:

Talking about advertisements, Facebook Graph Search is a whole new way of advertising about your company. You can now easily target your advertising to your customers in your area. All you need to do is pay attention to all the searches that can list out your company. You can even change your demographic settings and focus on advertising within the Graph Search parameters. With this new tool, advertisers can mine and analyze data about what people like, what people enjoy, and how people do things, to advertise easily and more effectively.

It’s time for your Facebook Ads to make sense. If you are using Facebook as a marketing strategy, it’s important to take a look at this new feature. With Facebook’s Graph Search, you can:

• Know your customers and also attract new customers
• Understand your market better
• Get an opportunity to target the right clients
• Engage your followers to get maximum exposure
  

Although the Graph Search is an effective marketing tool providing various benefits, the question ‘Is it really needed?’ still prevails. This is because, there’s always a doubt - ‘Will people use Graph Search?’ Just think about Google Plus Your World (a customized search based on Google+ network). Next was Bing’s turn. And now, Facebook, finally realizing the value of combining search and social media, has come up with Graph Search.

Facebook’s Graph Search isn’t the final product to merge web search and social media to make organic search more powerful and valuable. But it’s a potential competitor for other search engines. In simple words, if you want to increase your brand’s visibility, you can rely upon Facebook’s Graph Search.