If you are a business owner marketing your brand online, you surely have heard of the term search engine optimisation (SEO) a lot. Indeed, it is a very important strategy that you should not leave off or even live without, especially when you market your products or services online. Without it, you can’t possibly draw your target audience to your site; even turn them into potential customers or clients. Your website may have cool graphics and topnotch web design, but without any hint of SEO in it, running it may be a waste of time.
The whole idea behind SEO is to employ certain strategies in an effort to optimise your site in order for the search engines like Google and Yahoo! to crawl or index your site’s pages. The crawling and indexing that these search engines do for your site enables it to generate more traffic, which would mean more visitors, which would then mean a high potential of turning them into customers or clients. Of course, there are certain factors that come into play that would help make your SEO efforts successful. One of them is content; SEO-friendly content, to be exact.
Creating content is one of the most effective practices of SEO that website owners employ in their marketing efforts. As it is, content pertains to any information posted in your website, from the homepage to its internal pages. Indeed, this important part of your website is also indexed by the search engines, and certain factors such as the quality and the keywords used in the content will certainly dictate how your site will fare well in terms of online visibility and conversion.
Basically, making SEO-friendly content takes into account extensive keyword research. It involves focusing on certain words or phrases which you think what people search for when looking for your product or service, and optimizing them by putting them in strategic places within your website’s content. Making your website more SEO-friendly also involves organizing your content. You must ensure that your content is patterned in such a way that when an online user visits your site, he or she gets to stay on your site for a long time. Moreover, in utilizing your site’s content for the search engines, it would really help if you promote it through social media or by putting links of external websites in it; that way, you put yourself in the position to succeed as an authority within your niche.
Meanwhile, here are some things you need to consider when writing effective content in order to attain success in your search engine optimisation efforts:
-· Focus on quality. Gone are the days when keywords are stuffed in the content. These low-quality articles, nowadays, put websites at risk of getting penalised by Google. With the search engine’s algorithm getting stricter when it comes to content, it is imperative that you write content not just to help improve your search engine rankings. You may have the right density of keywords placed in your content, but if you focus on quantity over quality, expect that your online viewers-your potential customers or clients-would leave your site immediately.
-· Make sense out of the content that you make for your website. Your online viewers won’t bother browsing through your website if you have text-heavy webpages. Since the potential of conversion is something that you also strive for aside from improving your search engine ranking, it is a great idea to put up content that is concise and straight to the point. With the right mix of keywords, your website would surely be optimised for the search engines.
-· The key is to engage your readers through your website’s content. You can add a personal touch to your already brief and concise content by having them leave a comment on a certain post. It would definitely make your business website an authority within your niche given how your online readers or visitors can easily share your content through their own social media accounts. It is through your content, and your readers’ engagement to it, that would help spread awareness of your brand.
William
