Is Apple TV the Future For Television?
No one knows for sure - the rumour mill is always in overdrive about this. The rumour with the most traction is the concept of ‘Itv’. Apple enthusiasts believe that hints made by the company point to it creating or manufacturing a TV product that goes beyond what consumers currently see with the Apple TV box.
In the same way that iTunes and the iPod changed how the music industry worked, could an innovation in the TV sector disrupt how the TV and film industry work? It’s hard to tell because Apple keeps most of the news to themselves. However, it is easy to see why this would be a good move for Apple:-· - Continues brand expansion into hardware: The iPod, iPhone and iPad are all brand expansions into industries that Apple was not traditionally a part of. What made Apple about to do these three projects was their ability to innovate. Having a television product shows off the company’s footprint in industries where profit margins are easy to achieve.
-· - Take the lead in an industry where design does come first: Apple is known for its focus on design. Most TVs come in a typical array of neutral colours and they are also hard to make stand out visually. This is something that Apple could succeed with based on their previous successes to create visually stunning devices such as the iPhone.
Whichever road Apple decides to go down, since it already started a small foray into the TV market, it will not be a surprise if the company decides to do something bigger such as creating TV hardware or partnering with a major network. Whatever they decide to do, it will be a spectacular slice of innovation for a traditional industry such as television.
Hmm...
Interesting approach. I've recently read a lot about the so called "Apple TV" project. Most of these articles are more or less guessing what's going on behind the scene. IMHO if Apple ever makes a High-End TV that could be syncable with the current devices (of course it will be, that's the philosophy of Apple) than TV itself will shine like a diamond again.
I would be interested to hear everyone's opinion.