Website Traffic: There Is No Miracle Or Magic

Traffic is the prime concern for every website since it is the source of leads. Mobile internet has increased the virtual orientation of consumers and has created a scope for the enterprises to make more business online but to accomplish that a good traffic volume is a precondition.

But have you ever wondered from where the traffic is coming?

The traffic to a website needs to be generated, it is not a default feature and it takes a real long time to establish a perennial volume. There is no magic behind it but only a consistent and strategic digital marketing process, performed for months. And even after you start receiving a good volume, there is no room to stop the process.

If you do, you will start losing it, almost instantly. You need to continue the marketing, without any break and modified accordingly with time.

Just think in a simple term. Your website is like a shop. If you have just opened in an already saturated market, people will not rush to your door. You may get a few customers from referrals, those who have heard about you from your friends, acquaintances, neighbors etc.

But the rest of the market does not know who you are and if your shop is in a big city, people will take time to learn that such a shop exists. So, in the traditional form of marketing, you may distribute hand-outs, advertise on signage, traffic barriers etc. at a few selected nodes.

Now, these nodes hold the key. You need to find the most strategic nodes, the places where your advertisements are highly visible to your targeted audience.

Things on the net are very much alike.

Initially you can pull a sporadic traffic from your Facebook or LinkedIn profiles but if you want a consistent volume, you need to make yourself visible at as many strategic nodes as possible. The search engines will then start ranking you better and it is more likely that you will appear on the top of the SERPs (Search Engine Result Pages) and pull in more traffic out of them.

These nodes can be blog, PR or article sites, forums, classified sites, business listing platforms, social media sites and so on. They are hundreds in category and thousands in number. Selection is very crucial and it has to be so done that your website gets a 360 degree visibility across all the important platforms.

The task is complicated, engaging and challenging as well. It has to be checked, modified and validated daily so that a consistent flow of traffic prevails. SEO jobs like articles, blogs or press release submissions, business profile creation, classified listing, URL submission and SMO activities on Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest etc are all part of the process.

All these require a professional handling or else money and time both will be wasted for nothing. There is no miraculous potion which can help. It’s all about the knowledge, expertise and experience of the digital marketing professionals.