5 Crucial Points Which Aides Site Optimization

SEO is one of the factors which weakens the content at times, as it decreases the quality of any content. The SEO enforces one to stuff keyword phrases into it. Due to this, we have to focus on the search engine techniques rather than developing a good content for users. This leaves our users high and dry. SEO reports are not exactly accurate and every day a new technique comes into the market.

SEO is an easy target and we see every day a new article bashing the SEO factors and how over focusing on the SEO can result in the negative efforts. Most of the writers think that SEO is the most important aspect, if you believe that then either you are not a good writer or an SEO. In this post, I'll discuss few important aspects that can aid you in optimization of site for search engines.

As the writer is the one who knows what the audience will enjoy and what type of content attracts more users, the SEO helps us in researching the keyword better for the search engine. I use Google keyword planner and word tracker for better performance than the normal writers. SEO ensures that we are using the right keyword and it informs me about the keyword which our users search.

More than just the analysis, SEO also tracks the audience stats with Google analytics, as it gives the detailed report on what the audience likes and what the first thing the audience does after reading our content. By this I can better target my content for my audience. SEO acknowledges us about our users, thus it makes us a better writer.

Earlier SEOs could get away with the intention of not making pure, user oriented pages but now it has changed drastically. In this new world, SEO is aligned with the user focused marketing techniques. It is all about making pages which are user friendly and provide them with a better answer for their problems.

SEO designs the format of writing posts as there present in the books with the index and type of hierarchy, same as for content writing. This is one of the benefits of the SEO and content should convey same story which the user is looking for. It is not that you have to dump all the information about the topic in the same page but have to organize it in a hierarchy. SEO is the strategy which helps user to find the information what they are looking for.

The most common problem which is faced by most of the content writers is that when you are engaged with the same topic for a long time, the idea of developing a new content is killed. But SEO is the idea generator as you can have the inner look through the analytics on the topics which are more searched on Google, Bing, and yahoo and based on the analysis you can develop a new content. Thanks to SEO, content writers have the spark to write for the users and not just see a blinking cursor for hours.

SEO has made an easy way for the content, as now it is a lot easier to sell your content to the agencies. You can now develop content based on the various categories like blogs, video, animation, question and answers, e-books, case study etc.. Client can directly engage with the content and know the value of it and how content is benefiting the business.

It is just because of the SEO, writers are more in demand and SEO is an important factor that makes our content found in the searches by the users and resolves their queries. SEO has given a whole new world to the users as well as the writers. It makes our content smarter which can be readable by the users and helps us to connect with more users and actually people love to get information from your content.

This article is written in collaboration with Mattan, Founder and CEO of WebitMD.