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Facing and solving the big problems of digital marketing

Published on 24 February 15
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Think about the types of digital advances weâve seen in the last few years. Weâve seen the rise of Blu-ray technology, the introduction of Facebook, the invention of the iPod, the iPhone, the iPad and all their equivalent technologies. Each time a new type of technology is introduced, itâs accompanied by a wealth of attendant challenges for marketing professionals.

Recently, Marketingland.com writer Paul Roetzer, who is also founder and CEO of PR 20/20 and author of The Marketing Performance Blueprint, released what he feels are the top challenges facing marketers today and a few bright ideas for how to solve them. How do you measure up?

Technological contentment

Thereâs nothing more dangerous to a companyâs brand name than a marketer who has become technologically content. Heâs satisfied with how his marketing platforms are running, heâs coming in under budget, and once in a while, a blog article goes viral.

But Roetzer said complacency like this is bred by a lack of will and vision, conservative cultures, stagnant leadership and internal politics that lead to inertia over innovation. He also cited a statistic from MIT Sloan Management Review which found that 63 percent of surveyed companies felt the pace of change in their organizations was too slow because they felt a lack of urgency to change at all.

A lack of trained talent

Another major hurdle marketing departments face is being able to hire the right people who have the right training for the job. In fact Capgemini Consulting reported that 90 percent of companies feel their employees lack all the necessary skills necessary to make their departments most effective.

The problem is, university curriculums arenât changing as quickly as the times are, and graduates tend to be a little behind technological advancements when they finish their schooling. The best candidates are ones willing to learn on the job, are curious about whatâs out there, have strong writing skills, can think analytically, and are able to absorb and apply great quantities of information about marketing systems quickly. Itâs a tough job description.

Work efficiency

Roetzerâs word for this challenge was redundancy, which leads to inefficient allocation of means, time, and money. It happens easilyâsome platforms have dedicated jobs, while others dabble in several genres at once. The best solution for this challenge, according to Roetzer, will depend on your organization. There is no one right way to cut down on redundancy, but having a dedicated content marketing solution can help as it does several jobs at once, cutting down on the need for secondary programs.

Marketing News brought to you by ClickToCallMarket.com
Source: marketingland.com/5-marketing-technology-challenges-every-business-must-solve-116308






















Think about the types of digital advances weâve seen in the last few years. Weâve seen the rise of Blu-ray technology, the introduction of Facebook, the invention of the iPod, the iPhone, the iPad and all their equivalent technologies. Each time a new type of technology is introduced, itâs accompanied by a wealth of attendant challenges for marketing professionals.

Recently, Marketingland.com writer Paul Roetzer, who is also founder and CEO of PR 20/20 and author of The Marketing Performance Blueprint, released what he feels are the top challenges facing marketers today and a few bright ideas for how to solve them. How do you measure up?

Technological contentment

Thereâs nothing more dangerous to a companyâs brand name than a marketer who has become technologically content. Heâs satisfied with how his marketing platforms are running, heâs coming in under budget, and once in a while, a blog article goes viral.

But Roetzer said complacency like this is bred by a lack of will and vision, conservative cultures, stagnant leadership and internal politics that lead to inertia over innovation. He also cited a statistic from MIT Sloan Management Review which found that 63 percent of surveyed companies felt the pace of change in their organizations was too slow because they felt a lack of urgency to change at all.

A lack of trained talent

Another major hurdle marketing departments face is being able to hire the right people who have the right training for the job. In fact Capgemini Consulting reported that 90 percent of companies feel their employees lack all the necessary skills necessary to make their departments most effective.

The problem is, university curriculums arenât changing as quickly as the times are, and graduates tend to be a little behind technological advancements when they finish their schooling. The best candidates are ones willing to learn on the job, are curious about whatâs out there, have strong writing skills, can think analytically, and are able to absorb and apply great quantities of information about marketing systems quickly. Itâs a tough job description.

Work efficiency

Roetzerâs word for this challenge was redundancy, which leads to inefficient allocation of means, time, and money. It happens easilyâsome platforms have dedicated jobs, while others dabble in several genres at once. The best solution for this challenge, according to Roetzer, will depend on your organization. There is no one right way to cut down on redundancy, but having a dedicated content marketing solution can help as it does several jobs at once, cutting down on the need for secondary programs.

Marketing News brought to you by ClickToCallMarket.com
Source: marketingland.com/5-marketing-technology-challenges-every-business-must-solve-116308

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