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Custom Clothing Product Builders in E-commerce

Published on 13 March 13

George Follow

E-commerce is one of the most rapidly growing segments in the Internet. And since 2012 apparel as a segment of the e-commerce is fastest growing. Each day the number of online customers increases. According to the new global estimates by eMarketer, in 2012, B2C e-commerce grew 21.1% to top $1 trillion for the first time. Clothing and accessories is the second most frequently bought product in the internet after computers and consumer electronics.

Number of disadvantages of online clothing shopping like wrong size, different color, etc. is vanishing with the new technologies to sell online. Online stores today provide shoppers not only with discounts or free shipping, which is evidently a huge advantage, but along with these customers are allowed to create or customize their own apparel items at Bow and Drape, try on glasses online with Warby Parker or design a pair of shoes at Milk & Honey Shoes.

Bow & Drape is the online shop that offers customers to create personalized items (dresses and accessories). â€˜Make it your ownâ€™, â€˜We want women to have a relationship with their clothing againâ€™ - these are the company Mottos. And indeed, each user is a virtual craftsman. With the variety of dress models to choose, option to indicate personal measurements, choose proper color and add necessary accessories users are able to create the unique (their own) item.

Milk & Honey Shoes uses similar to Bow and Drape approach, but with shoes. Shoes for women are like an art so no wonder that the idea of creating a store with this kind of concept belongs to two sisters (Lisa and Dori). Girls always knew what they wanted in fashion but frequently were unable to find what they need. Milk & Honey Shoes allows users to configure their own pair of shoes. The process is very simple: choose the model from the suggested list and color it to match your skirt or evening gown, submit the purchase and here you go, a marvelous and unique pair of shoes delivered to your door.

These cases are good examples of the hot tendencies in apparel e-commerce to follow. If you are planning a somewhat similar startup and think that product builders like the above cost a fortune you are not quite right. Using open source e-commerce software like Magento and e-commerce focused development companies like iKantam you are likely to get a product for a reasonable price thanks to the platform scalability and experience of developing similar complex e-commerce solutions accumulated over the past years.

This blog is listed under Open Source and E-Commerce Community

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