With One Web Page for Every Two People, How Do You Get Found Online?

This makes it the perfect time for small businesses then, doesn't it? Now that even the smallest of businesses can fairly easily establish an online presence, the sky’s the limit when it comes to making customers aware of your products and services, isn’t it?

Well, yes and no. A web presence is just about obligatory now for all types of businesses, but what the smaller business owner often fails to understand is the sheer size of the internet.

The Numbers Game

According to a recent report in Tek Eye, in January 2015 there were 876,812,666 websites to be found online. This figure shows an increase of over 15 million compared to figures from January 2014. And, of course, most websites consist of more than a single page, so the total number of web pages is considerably higher - a conservative estimate of actual web pages comes in at around 4.4 billion.

Now consider the number of daily internet searches made through Google alone. Internet Live Stats shows a real-time count of searches which reaches a staggering 3.5 billion each and every day. That’s around 40,000 searches through Google alone every second.

Are you still feeling confident that your business will be found by prospective customers? No matter how many bells, whistles, stunning photographs or glowing reviews you post about your products or services, it’s clear to see that more is needed in order to draw people to your tiny little strand of the World Wide Web.

Help Is Available

It’s easy enough for the big boys. Huge corporations can afford to employ teams of skilled professionals to design, build, tweak, fine-tune and analyse websites, updating them as and when required. Smaller companies can’t afford this kind of web response, as the financial outlay involved in keeping even the smallest IT department up to speed with latest developments and techniques would be prohibitive.

You could always try to have a go at Search Engine Optimisation yourself, of course, but bear in mind that the goalposts are constantly moving. Getting your site to the top of the search engine results takes time, dedication and, above all, skill. Can you really afford to spare the time in keeping abreast with the latest developments?

Fortunately, there are companies such as www.elevateuk.com on hand to plug the skills gap and raise your site above the ordinary so that potential customers can find your company rather than your competitors. Dedicated people who know everything there is to know about the shifting sands of Search Engine Optimisation are on hand as and when needed.