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The four V's of Big Data

Published on 31 March 15
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From traffic patterns and music downloads to web history and medical records, data is recorded, stored and analyzed to enable the technology and services that the world relies on every day. But what exactly is big data, and how can these massive amounts of data be used?

Depending on the industry and organization, big data encompasses information from multiple internal and external sources such as transactions, social media, enterprise content, sensors and mobile devices. Companies can leverage data to adapt their products and services to better meet customer needs, optimize operations and infrastructure, and find new sources of revenue.
1. Volume
The four V's of Big Data - Image 1
2. Velocity
The four V's of Big Data - Image 2
3. Variety
The four V's of Big Data - Image 3
4. Veracity
The four V's of Big Data - Image 4
Source: IBM

From traffic patterns and music downloads to web history and medical records, data is recorded, stored and analyzed to enable the technology and services that the world relies on every day. But what exactly is big data, and how can these massive amounts of data be used?

Depending on the industry and organization, big data encompasses information from multiple internal and external sources such as transactions, social media, enterprise content, sensors and mobile devices. Companies can leverage data to adapt their products and services to better meet customer needs, optimize operations and infrastructure, and find new sources of revenue.

1. Volume

The four V's of Big Data - Image 1

2. Velocity

The four V's of Big Data - Image 2

3. Variety

The four V's of Big Data - Image 3

4. Veracity

The four V's of Big Data - Image 4

Source: IBM

This blog is listed under Data & Information Management Community

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