Is More Better in Post-Panda Google?

However, many sites which weren't at all shady got hit and at first, the webmasters had no idea what happened. In time, everybody started adjusting their websites to the new rules of the game. However, some things still remained unclear. The question in the title can be interpreted twofold, and we are going to answer both interpretations. Whether more is better, meaning whether content and link bulking is beneficial, is the first. The second refers to the need of some webmasters to overdo things. This often happens due to jumping on the bandwagon and overusing the tips and suggestions given by the experienced SEOs, which were supposed to be used prudently and moderately.

The Panda update was launched first, and it was aimed at getting rid of bad content. The Penguin update is younger, and it was aimed at bad backlinks. Both were intended to help provide better search results to the user. In theory, it was supposed to work, but different people had different experiences. On the one hand, there were cases of spammy websites which got through the updates unscathed. On the other hand, some solid proof says that spammy websites got slapped. But that’s another story. What we are interested in is how things actually changed

Well, it depends. This is where the first question gets answered. More is not necessarily better. These updates spawned dozens of recommendation, including doing guest blogging, creating viral content, getting all of your content shared all across social media, increasing the number of article submissions to quality websites, etc. However, balance is the key here, not quantity.

Balanced strategy is what you will benefit most from. Make sure every piece of content you develop is highly beneficial to your readers and created professionally, in a way which will entice your audience to respond. After you are sure of this, you need to have a strategy for each piece of content. Will you place it on your own blog, or as a guest post somewhere else? Submit it or keep it? Include link bait or not? These are just some of the questions you need answers to.

Integrating content marketing into your link building strategy will bring you better results. Think about which links you want to get and this will help you distribute the content properly. Include social media into your strategies, because social signals confirm the relevance of your website in the post-Panda world.

Above all, make sure both your content and your link profile look natural. Loving what you do and write about can only help. Focusing on creating good content deserving of a high-quality link is the best strategy, if you include taking care of all the little things Panda and Penguin need you to correct, and there are many case studies which confirms that.