In today world when practically every discussion will end in Google it. Search engines have developed so much that it has become a part of our life. If you have to research for a project, find low-cost airline tickets or even find new places to hangout, search engines have always helped in such situations.
Search engines over the years have become smarter and more effective in providing you with great websites for info. With the development of algorithms and technology, the search engine business has taken a very optimistic change. This has confirmed that we have access to quality content at the fastest possible time. Due to these frequent algorithm updates not everyone is happy with it. Several site owners have been affected and have seen their search engine ranking fall substantially.
The only way to continue has been to stand by the ever fluctuating rules. Frankly, it’s problematic to go back and make alterations to all your earlier work but unfortunately that’s the only possible way to go about it. But you can’t actually blame the search engines for these changes. They want to offer the greatest experience to their users and with these latest algorithm updates they are making sure that they become more resourceful at how they carry out good search results.
We understand the difficulty of all site owners that are affected but it’s time that we get used to the search engines. Let’s take some changes and grasps it and use it to benchmark your work and understand if you need to thrust slightly more, to take it to the top position of every search engine. We want to aid you accomplish this by providing some of our techniques on how to get your website ranking at the top. So let’s get started.
1] Only Quality Content
Always avoid writing just for the sake of having additional content. Always focus on writing AWESOME quality content which your users will actually have to read. There are large websites out there like Social Sprout and Mashable that churn out tons of research backed content and in return they are constantly rewarded with decent traffic. If the content is great then people will want to share it thus producing a very progressive ripple effect. Search engines are considering quality content very seriously and they are always looking for value addition that your content can bring to its end users. Does your content bring significance added to your visitors? If it doesn’t then the time has come to re-evaluate your content strategy.
2] Inbound Links:
This one aspect is very crucial in improving search engine ranking. Google allocates a domain authority score to the entire indexed website. This score can be enhanced by the amount of websites that link back to your website. Fundamentally, link backs will inform search engines that your website is a source to them. Therefore as the number of link backs increase better your domain authority score will get and better domain authority score will only mean superior search engine rankings for your webpage. But we also have to recognize that quality is always superior to quantity. A website with a superior domain authority linking back to your website is always going to help than 100 websites with a lower or moderate domain authority score. So a link back from websites like Mashable or a Social Sprout is undeniably going to drive your search engine ranking upwards.
3] Be Social: Social networking websites such as Facebook, Twitter, LinkedIn etc. have provided everyone with another medium to reach thousands and at times even millions. It is become an essential tool for businesses to generate awareness of their products. Your content will be shared and if the shareable quotient is really great. Yet again the point no. 1 of writing quality content comes into measure here. If our content have got worth for your readers then the probabilities of it getting shared multiples 10x, this means more and more people are going to view your work. If your effort is brilliant, then it is going to go viral. This only means that you are going to have a lot of traffic moving to your website. Search engines also do value the social quotient of a website to rate it at a higher position in rankings. Thus going social with your work is certainly an excellent idea.
These points will help you get started in your venture to develop your website. Frankly we have only discussed few of the points here and there’s a lot more that you will learn and need to apply to confirm that your website keeps developing. Consider of it as your first journey, where you have the equipment but you under no circumstances know what problems you might have to face. Finding a way out of it will mean that you have obtained something different and this will surely help you move forward.
So what do you think about these ideas. Feel free to drop your comment below if you have any guidelines and tricks to share.
Suzanne
