Tips for Mobile App Developers to Improve App Marketing

Mobile users are increasing many folds in each quarter of the year and numbers of apps in app marketplaces are exhibiting double growth in proportion of mobile users. If we look at the two major app marketplaces: Google Play Store and Apple Store, billions of apps are waiting for their downloader.

No doubt, this is great news for app users who like more and quality options for their requirements, but surly daunting task for app owners or app developers who do mobile app development as well as mobile app marketing on behalf of their clients. Moreover, both app marketplaces have their own search engine algorithms and ranking guidelines to follow.

We Need ASO

Thus, mobile app marketing is becoming an independent discipline just like Internet marketing using SEO techniques. Of course, tech-savvy gigs have coined an especial term for it and calls, App Store Optimization (ASO). You as mobile app marketer and mobile app developer have to follow almost same fundamental or keys for the success as we do for SERP on the web and for websites or web applications.

For instance, you need to carry designing, coding, and testing process keeping performance optimization, conversion optimization, SEO, user experiences, and usability to assure desired success in mobile app marketplaces. Let’s check these optimization processes on the fly to gain maximum with minimum investment.

Tip #1: Title or App name Optimization

If name of the app or title in app store is not perfectly indicate anyhow that what app is about, fining may be difficult. If you have run prior keyword research, induce your golden keywords or primary keywords with adequate relevancy with app purposes in title. Apple store allow 255 characters maximum while Google Play restricts up to 30.

Tip #2: App Description Optimization

However, app description is mainly targeting human visitors in both store, but Google Play and Google search engine indexing the iTunes pages as well as app description in its SERP. Therefore, be careful while writing app description and just save it from keyword stuffing by using not one keyword repeatedly more than five times. Use keywords in natural ways and disperse them throughout the texts.

User experiences, relevancy, and call-to-action speech are things need consideration while writing and presenting app description so experienced seasoned app writer is mandatory.

Tip #3: Social Media Optimization

Both app marketplaces are social signals hungers and Google Play is officially allows integrating is G+ signals in Play store. However, others like FB, Twitter, etc. are not directly influencing, but surely contributing in popularity of mobile app by bringing quality traffic to app page and triggering quality downloads with high retention of app in real world.

Tip #4: Rating & Review Optimization

If you want good ratings, reviews, and comments for your mobile app marketing campaign, as they have heavyweight in ASO algorithms, social media optimization route is essential and give high ROI against only paid advertise on web as well as elsewhere. No doubt, app search engines are smart enough to identify and segregate fake ratings and reviews upfront you need to hard work on social channels honestly using quality content marketing and other activities with the help of dependable SMO professionals.

Tip #5: UX Optimization

This is a pure role of designers and programmers on mobile landscape, as user experiences are not only responsibility of UX professionals or UX developers, but demanding cumulative and collaborative approaches of entire team of mobile application development company. It begins with guerilla and in-depth user experiences research and carry prototyping process at its peak. Smooth flow and seamless experiences have high demand in the market.

Therefore, if you are in search of such experienced team of mobile app developers, Mindinventory is the most reliable option with a budget.