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A jolt to the Price Comparison websites, as Google gets aggressive with Google Shopping

Published on 04 May 15
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A jolt to the Price Comparison websites, as Google gets aggressive with Google Shopping - Image 1
Have you realized the new tab appearing on Google Search Results

Yes!! Google has softly launched a Shopping tab in its search results. Well the search results in shopping is customized and includes the basic filters you find on any e-commerce initiative.

Though this is a very old product of Google, but I think Google is up for grabs of huge spending from E-Commerce houses with this aggressive push by making Shopping tab prominent.

Here is my first search experience with Shopping on Google "Canon 70"
A jolt to the Price Comparison websites, as Google gets aggressive with Google Shopping - Image 2
The filters include
A jolt to the Price Comparison websites, as Google gets aggressive with Google Shopping - Image 3
After browsing for a while I visited the web search results to just find the shopping tab disappear.

You can visit Shopping on the following URL: www.google.com/shopping

Looks like it is a test release and the announcement would come soon. It is too early to predict to what extent the shopping search will help people find the right product.

Things to look forward to in e-commerce space
  1. What will happen to price comparison sites if google agressively markets Google shopping.
  2. Will the paid spots on Google Shopping is where E-Commerce sites look for?
  3. Does the consumer get the best price at the end of the day


















A jolt to the Price Comparison websites, as Google gets aggressive with Google Shopping - Image 1

Have you realized the new tab appearing on Google Search Results

Yes!! Google has softly launched a Shopping tab in its search results. Well the search results in shopping is customized and includes the basic filters you find on any e-commerce initiative.

Though this is a very old product of Google, but I think Google is up for grabs of huge spending from E-Commerce houses with this aggressive push by making Shopping tab prominent.

Here is my first search experience with Shopping on Google "Canon 70"

A jolt to the Price Comparison websites, as Google gets aggressive with Google Shopping - Image 2

The filters include

A jolt to the Price Comparison websites, as Google gets aggressive with Google Shopping - Image 3

After browsing for a while I visited the web search results to just find the shopping tab disappear.

You can visit Shopping on the following URL: www.google.com/shopping

Looks like it is a test release and the announcement would come soon. It is too early to predict to what extent the shopping search will help people find the right product.

Things to look forward to in e-commerce space
  1. What will happen to price comparison sites if google agressively markets Google shopping.
  2. Will the paid spots on Google Shopping is where E-Commerce sites look for?
  3. Does the consumer get the best price at the end of the day


This blog is listed under E-Commerce Community

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  1. 10 May 15
    0

    What will happen to price comparison sites if google agressively markets Google shopping. Google has allready demonetize all the comparison in his Search Index : they cannot be hit harder ... Does the consumer get the best price at the end of the day No the consummer doesn t get the best price. Googleshopping is not a real price comparison website - you can see it exp;lain here: http://www.acheter-moins-cher.com/info/antitrust-utiliser-google-pour-la-comparaison-des-prix-une-meilleure-experience-utilisateur "'Antitrust - utiliser Google pour la comparaison des prix, une meilleure expérience utilisateur?" #Antitrust - Is using Google for price comparison a better experience for the consummer? Frederic Lambert http://www.acheter-moins-cher.com a french real price comparison website since 98

  2. 06 May 15
    1

    Good one Bharath

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