The Top Principals of Effective Web Design
Published on 15 May 15
Ljuben0
The internet is changing on daily basis and it’s the drive behind one of the fastest growing industries today - web design. Nowadays, even the smallest companies create websites and compete for customers online.
However, there are also many examples when businesses fail to recognize the needs of their customers online and the results can be summarized with one word - disaster! So how a properly designed website does look and feel like? To help answer that question, here are my top principals of effective web design:
The User Always Comes First
While this is your company’s website, it will be viewed by people, who don’t have anything to do with you and this is why the entire concept of the design must reflect the potential visitors. The more actions a user performs on your website, the closer you are to reaching your goals.
To come out with the website design that will greatly appeal to your visitors, you need to understand their needs. Who is your target customer? What does he/she likes/dislikes? The more detailed profile of your target audience you are able to come up, the more effective the website design will be.Sometimes Less is More
People in general don’t have a lot of time to waste, so when they visit a particular website they want to find out what they are looking for, within few seconds or else he will go somewhere else. Overcrowding your web pages with tons of elements, text and images is something, which was hot in web development more than 10 years ago.
Today, you need to get rid of all unnecessary elements and keep the entire website as simple, as possible to ensure optimal user experience. This is why for effective web design in most cases less is actually more!Familiarize Yourself with the Latest Trends
Web design is changing on weekly basis and new trends emerge every year. To succeed in this field you need to familiarize yourself with everything that is happening in the industry and how you can implement it on your own website. This will most definitely be quite time-consuming activity and will also require great deal of dedication, but in the end the results will blow you away!
Seek Professional Help When Needed
Web design is changing on weekly basis and new trends emerge every year. To succeed in this field you need to familiarize yourself with everything that is happening in the industry and how you can implement it on your own website. This will most definitely be quite time-consuming activity and will also require great deal of dedication, but in the end the results will blow you away!
Testing, Testing, Testing
Effective web design requires constant testing and adjustments to maximize the user experience. There is no shortcut around this, but even if it takes certain amount of time, the results are often high user engagement and much better lead generation, as well as conversions.
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