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Technology Isn̢۪t As Scary As You Think It Is

Published on 22 May 15
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Technology runs our lives, and weâve become more and more dependent on it as the years go by. However, do you notice that weâre only dependent on the features we know how to use? Do you use the complete functionality on your phone? Do you know how to? The same can probably be said for your Customer Relationship Management (CRM) system. Do you know how to use your CRM? Iâm not asking if you could completely reconfigure it. I mean, do you know how to use the essential features of your CRM such as: managing your contacts, email marketing, task management, project management, etc.?

I was conducting a webinar today with the topic of a broad overview of a specific CRM software. The majority of the people didnât know what I was talking about. I couldâve probably been speaking in Pig Latin, and the message probably wouldâve been clearer. I scrapped the original point of the webinar which was about broad topics. Instead I covered a couple specific topics to show the attendees the basic functionality of them. If a company doesnât have a solid support staff or documentation for the users that is one problem. However, itâs an entirely different problem if the user doesnât look at the help section or doesnât contact the company for support. This couldâve been a communication breakdown between the user and the sales representative when the product was first purchased. Either way, Iâm happy for these particular people that I was able to help give them the proper information. My question, though, is why would you pay for a product and not use it, or at least inquire about how to use it? That seems silly to me.

However, this happens more often than not. People are afraid of technology and donât really have the desire to learn. Thatâs why the products need to be as simple as possible. Even then, that can be a struggle. For instance, my dad and stepmom rely on me for everything computer related. They wonât even plug in their own computers. Thatâs an extreme case of being really lazy. There is only one place you can plug in the wires into the back of your computer, plus itâs color coded. Thatâs an example of not even trying to learn technology. If you canât plug something in, then why do you even have it? Would you bring your phone back because you canât be bothered to plug it into the charger? I donât think so.

If you canât be bothered to even try and learn that, then Iâm sorry to say that you probably wonât get very far. You donât have to master the CRM to do well. Thatâs why support staffs exist. Everybody knows at some point a user will have a question or not know how to complete a task. What matters is desire to put the effort in and learn how to complete the task that counts in the long run.

Technology runs our lives, and weâve become more and more dependent on it as the years go by. However, do you notice that weâre only dependent on the features we know how to use? Do you use the complete functionality on your phone? Do you know how to? The same can probably be said for your Customer Relationship Management (CRM) system. Do you know how to use your CRM? Iâm not asking if you could completely reconfigure it. I mean, do you know how to use the essential features of your CRM such as: managing your contacts, email marketing, task management, project management, etc.?

I was conducting a webinar today with the topic of a broad overview of a specific CRM software. The majority of the people didnât know what I was talking about. I couldâve probably been speaking in Pig Latin, and the message probably wouldâve been clearer. I scrapped the original point of the webinar which was about broad topics. Instead I covered a couple specific topics to show the attendees the basic functionality of them. If a company doesnât have a solid support staff or documentation for the users that is one problem. However, itâs an entirely different problem if the user doesnât look at the help section or doesnât contact the company for support. This couldâve been a communication breakdown between the user and the sales representative when the product was first purchased. Either way, Iâm happy for these particular people that I was able to help give them the proper information. My question, though, is why would you pay for a product and not use it, or at least inquire about how to use it? That seems silly to me.

However, this happens more often than not. People are afraid of technology and donât really have the desire to learn. Thatâs why the products need to be as simple as possible. Even then, that can be a struggle. For instance, my dad and stepmom rely on me for everything computer related. They wonât even plug in their own computers. Thatâs an extreme case of being really lazy. There is only one place you can plug in the wires into the back of your computer, plus itâs color coded. Thatâs an example of not even trying to learn technology. If you canât plug something in, then why do you even have it? Would you bring your phone back because you canât be bothered to plug it into the charger? I donât think so.

If you canât be bothered to even try and learn that, then Iâm sorry to say that you probably wonât get very far. You donât have to master the CRM to do well. Thatâs why support staffs exist. Everybody knows at some point a user will have a question or not know how to complete a task. What matters is desire to put the effort in and learn how to complete the task that counts in the long run.

This blog is listed under Development & Implementations and Enterprise Applications Community

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