Ultimate Lessons from Mobile App Marketplaces

We know the mobile app market since the first day of iPhone SDK released and 3rd party app developers had begun invaded the app stores. Initially very few apps were of high priced and solely depending on incomes from downloading. Freemium is reality of the first day of app market, be it Apple store or Google Play, or Microsoft marketplaces.



Marketing Strategies
You will find tons of Internet literature guiding on how to monetize mobile applications in various marketplaces using smart strategies. These strategies include free apps with advertisements, free apps with lite version offering in-app purchase, and apps with minimally priced to encourage more download.

Ensues of Freemium
Initially, people were rushing to download free apps from everywhere and got disappointments. Mainly due to quality, distractions due to ads and lack of support from the mobile application development companies, if any issue arises at tech point of view. Moreover, free apps were not updated regularly with the updates of either hardware or OS of mobile platform.

Story of iOS Platform
Therefore, iOS platform was the first marketplace where free and out of date mobile applications were sliced with the pace of time. The remaining was due to strict policies of Apple to govern marketplace for betterment of users as well as developers alike. Thus, Apple had made its marketplace high earning as well as secure for its affluent users, hence it has saved its credibility and trust in the market.

Story of Google Play
Unfortunately, it was not in case of Android platform where Google was not withdrawing support for older OS versions as well as not have any control over hardware side for device lock. Therefore, it has to open Google Play store with a managed marketplace concept following almost all guidelines issued by Apple for its App Store in the past.

Now, Google Play store is not only de-cluttered form excessive and useless freemium and spam applications with bad intentions, but also harboring the highest number of Android applications with well-paid apps giving maximum ROI to Android application developers or Android application development companies across the globe.

Lessons Learned
#1:
Due to frequent upgrades of mobile OS and versions of devices at hardware front, mobile application developers have learned that they have to charge their products according to the quality, value adding capacities of apps, and thresholds of the market to purchase the apps. Albeit, they are releasing Lite version of app as demo or marketing purposes with limited features, but update their original full featured apps with the upgrades of OS and devices as well as release updated versions when some critical bugs are reported from the real market.

#2:
In peak era of iOS apps, majority of mobile app development firms, which are earning dream revenues from the App store were located chiefly in US and some Indian continent. With rise of Android marketplaces, game has changed and now Chinese, South Korean, Japan, and many Asian companies including India, Pakistan, Bangladesh, etc. are dominating mobile app development marketplaces with expected quality and rates.

#3:
With the pace of time Internet seems ubiquitous and in hands of everyone across the globe. It has democratizing the market forces and placed need tools of consumption, production, and access of the latest technologies. This has surely bypassed the traditional channels of economic growth including app market. Therefore, today we have yelp like app that brings its users in contact with a community of other actual users of products or services through reviews, ratings, and other efficient filters to know the best and suitable one in personal and geographical contexts.

Thus, it has bypassed the filters of major search engines and then websites of the products or services. This community based and social media based approaches in the mobile application landscape have changed the entire scenario of market and infused more confidence in it. Fortunately, mobile application development team at Mindinventory knows how to leverage such outstanding technologies in favor of the businesses of its patrons at premium price tags.