SEO is a process which helps any web page to be visible despite the heavy competition and loads of information which can be found all over the web. It is undeniable that since there are a lot of other competitors, you would in turn want to find the best methods in order to rank high in every search engine results page or SERP. Ranking high in SERPs is one of the best ways for you to generate the traffic that you need in your website. You cannot gain more visitors when people do not even know that your website exists. As mentioned earlier, people resort to search engines for aid when it comes to any information they need. Hence, this is when SEO comes in handy. If you would want the world to know of your existence, you will need to find the right methods to get the visibility that you need.