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Google Challenges Apple and Gears Us Up for the Future

Published on 11 April 13
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For the longest time, Appleâs reign on the portable gadget throne seemed unseatable. Slowly but surely, though, Samsung gathered the necessary resources and (most importantly) reputation to make Apple squirm a little.

And because Samsung shone a light on the chinks of Appleâs armor, this year another company seems poised to make an equally daring bid: Google.

Apart from a few successes like Google Maps, the Android mobile OS, and, of course, the Google search engine, Google has been seen as that company that always tried to branch out and try various things without being successful at most of them.

Apple, on the other hand, was that company that just seemed to do everything right. This reputation was further bolstered by the fact that the company was able to quickly turn popular opinion around in its favor when it launched its first iPad, which was previously speculated to be just an impractical, oversized iPhone.
Google Challenges Apple and Gears Us Up for the Future - Image 1
Fast forward to 2013, and Google is suddenly the new âitâ tech company. Analyst firm Gartner reports that by last yearâs end, 64.1% of mobile device users worldwide were using gadgets running on Android. Google recently came out with the Google Chromebook Pixel, the companyâs first self-produced Chromebook, a product that could easily go head-to-head with other top laptops in its class. Googleâs âdriverless carâ project, which seemed rather far-fetched just a few years ago (logistics-wise if not tech-wise), has recently gotten one huge step closer towards commercial realization with the Nevada DMVâs issuing of an official license for Googleâs driverless prototype, Toyota Prius. Of course thereâs also the Google Glass, which has excited the tech world to no end since it was first announced, and will reportedly be seeing an official release later this year.

As for Apple, the consensus seems to be that its innovative spirit is long gone, which coincidentally coincided with the loss of the man who started the company in the first place. Steve Jobs was someone who had the uncanny ability to see beyond perceived reality and figure out ways to make said reality that much cooler.

With Steveâs passing, though, other companies seem to have been re-energized to be more forward-thinking; most notably Google. To cite an example, its Chromebook Pixel appears to be an experiment in future-proofing a product for as long as practically possible, what with its sufficiently high-end laptop parts, the automated updates to its web-based Chrome OS and its functionality vis-Ã-vis the cloud computing service the OS works in tandem with, and its 3:2 aspect ratio screen whose added vertical space is tailor-made for browsers and web-based apps, as well as being IMAX ratio-friendly.

Other examples of this future-focused movement include the aforementioned Google Glass and the driverless automobile technology, both of which are pioneering techs in and of themselves.

This doesnât mean that Apple might never reclaim its undisputed status. Right now though, itâs Google thatâs captaining the tech world towards the exciting promises of the future.







For the longest time, Appleâs reign on the portable gadget throne seemed unseatable. Slowly but surely, though, Samsung gathered the necessary resources and (most importantly) reputation to make Apple squirm a little.

And because Samsung shone a light on the chinks of Appleâs armor, this year another company seems poised to make an equally daring bid: Google.

Apart from a few successes like Google Maps, the Android mobile OS, and, of course, the Google search engine, Google has been seen as that company that always tried to branch out and try various things without being successful at most of them.

Apple, on the other hand, was that company that just seemed to do everything right. This reputation was further bolstered by the fact that the company was able to quickly turn popular opinion around in its favor when it launched its first iPad, which was previously speculated to be just an impractical, oversized iPhone.

Google Challenges Apple and Gears Us Up for the Future - Image 1

Fast forward to 2013, and Google is suddenly the new âitâ tech company. Analyst firm Gartner reports that by last yearâs end, 64.1% of mobile device users worldwide were using gadgets running on Android. Google recently came out with the Google Chromebook Pixel, the companyâs first self-produced Chromebook, a product that could easily go head-to-head with other top laptops in its class. Googleâs âdriverless carâ project, which seemed rather far-fetched just a few years ago (logistics-wise if not tech-wise), has recently gotten one huge step closer towards commercial realization with the Nevada DMVâs issuing of an official license for Googleâs driverless prototype, Toyota Prius. Of course thereâs also the Google Glass, which has excited the tech world to no end since it was first announced, and will reportedly be seeing an official release later this year.

As for Apple, the consensus seems to be that its innovative spirit is long gone, which coincidentally coincided with the loss of the man who started the company in the first place. Steve Jobs was someone who had the uncanny ability to see beyond perceived reality and figure out ways to make said reality that much cooler.

With Steveâs passing, though, other companies seem to have been re-energized to be more forward-thinking; most notably Google. To cite an example, its Chromebook Pixel appears to be an experiment in future-proofing a product for as long as practically possible, what with its sufficiently high-end laptop parts, the automated updates to its web-based Chrome OS and its functionality vis-Ã-vis the cloud computing service the OS works in tandem with, and its 3:2 aspect ratio screen whose added vertical space is tailor-made for browsers and web-based apps, as well as being IMAX ratio-friendly.

Other examples of this future-focused movement include the aforementioned Google Glass and the driverless automobile technology, both of which are pioneering techs in and of themselves.

This doesnât mean that Apple might never reclaim its undisputed status. Right now though, itâs Google thatâs captaining the tech world towards the exciting promises of the future.

This blog is listed under Gadgets , Peripherals , Hardware , Mobility and E-Commerce Community

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