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4 Easy & Straightforward SEO Blunders which could Penalize Your site

Published on 18 June 15
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There are several things that are detrimental to your SEO campaign. They are small and often times unnoticeable, but they can cause a lot of damage if they remain unchecked. Here's a quick rundown of the things that you could be doing wrong.

  • Having Guest Bloggers - This is one of the most dangerous things that can happen in your website. It has been said that when done the right way, this tactic will lead to more traffic to your website. However, recently guest bloggers have been filled with spam contents.

    This covers not only the websites involved but the niches too.

    The best way to solve this problem is to be very careful from where you are guest blogging.

  • Linking businesses - A relationship is built between websites with the application of links. This is to facilitate better SEO traffic from one website to another. Unfortunately, to a certain extent, this is not very helpful as it may cause too much traffic to handle for one website due to footer links. Many agency's like Good Monster offer SEO, but choose the right one with a portfolio to boot.

    The obvious solution here is to have the partner take out the footer link.

  • Affiliate linkage - may help or do the opposite. This one offers a misunderstood tactic especially if the partners are not educated that the links being provided are just affiliate links and not major links. The result is that the main company might receive a whole series of spam linkages which would prove to be harmful to them.

    The problem can be solved by applying a link remediation and have their links taken out.

  • Influencer Outreach - This SEO tactic is usually a reliable one. However there is a silver lining as how it can be done right. The main victims of this blunder are those websites involved in low density traffic.

    To remedy the situation, a lot clean up has to be done to take the links out.

Link-Leveraged Business Relationships


  • Marketing by word of mouth. This is the most basic way of marketing a business even through online services like Facebook and Twitter. This can also be done through blogging. There are some things to remember whenever you do your word of mouth marketing. This type of marketing will rely on customer relations and will certainly need you to interact with potential customers. The need to handle different types of customers is a must.
  • If you are a startup company you need to reach out to as many customers as you can and be your own endorser. Use your social network accounts to make people familiar of your presence.

Affiliate Programs SEO tips


  • Maximize your affiliates' capabilities of producing business for you.
  • An affiliate must be linked properly to the right website to maximize SEO. A mistake may lead the user to a broken link hence making your data look worthless without link.
  • Put premium value to what your affiliate has in its contents. Because content is what matters the most in SEO.

Influencer Outreach

  • The timing of the outreach must be right so as to create more replies from this tactic. You can send your influencers emails of information about your company.
  • Interest plays a major part in outreach. People read the emails or posts that catch their interest. If it doesn’t, then they would just pass it by.
  • Add a little personal touch to your outreach. A personal touch would somehow induce some interest of customers in your brand.

Looking for the best niche to blog

Write the blog yourself. Make sure you are present in social networking sites. List down accounts within the niche. Finally, look for a site that is within your niche and inquire.

This blog is listed under Development & Implementations and E-Commerce Community

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