Banners, being the most prolific medium and a specialized marketing tool, are wisely and widely accepted by businesses to get the higher reach on internet. There are a number of companies who are offering banner design services but few know the art of designing a perfect banner that reduces add blindness and increases banners click rates.
To get attractive banner ads, one should keep in mind ten most important things that can make their creative banner design ad an attractive one and can optimize click rates.
1. The first and the foremost important factor is the right selection of banner size. The correct sizes for attractive banner ads are:
• For large rectangle, the size should be 336×280
• For medium rectangle, the size should be 300×250
• For leaderboard, the size is 728×90
• For less wide skyscraper , the size is 160×600 and
• For wide skyscraper , the size is 300×600
2. Creative banner designs ads’ second most important factor is its content. When you get banner design services, do provide the banner ad content first and demonstrate the actual theme or concept to professional designing company or expert designers so that you can get right the banner design that suits your content. Your message should be concise but complete and concrete. It should contain information that attracts users and must contain call to action so that your users know which step or action they have to take next.
3. To get higher click rates, your attractive banner ads must have the right color combination and font style. If you add multiple colors in a simple banner it will definitely ruin your hard work. Therefore keep it simple.
4. Another important point is not to overly bombard your web page with too many ads. Although you have a right combination of things in your attractive banner ad, but too many ads will distort audience’s focal point. For best and creative banner designs, you need to place banners in between six to eight only.
5. A tip is that, while hiring banner design services, you should communicate your perspective in clear terms to the designing company so that they can deliver you creative banner designs as per your requirements.
6. Next focal point is to get right images for banner, do not add low quality or poor resolution images as it will poorly present your message. Get high quality images for good results for using in attractive banner ad.
7. Whenever you take banner design services, do ask your designing company or professional designer to place picture ads in low-eye traffic areas, you can use flashy banners or moving elements to get attention of your readers.
8. Most users view your page in F shaped, therefore, by keeping in mind this factor you can create attractive banner ads and get maximum click through rate (CTR) by placing your creative banner design ad on top of the page or in the top left hand corner.
9. Use branding technique on your banners because in professional banner ads it will give positive impression to the readers and help you stand out, build trust and gain competitive edge. To get
banner design services, you should communicate your significant points to the designers so that without wasting time and money you get the right thing that generates leads.
10. Your banner design must contain all the elements of AIDA, must place at the right place and it should convey the readers to act accordingly by clicking on the banner ad so that your website’s click rate improves and should orient results with better future outlooks.
Last but not the least, change your banners designs on and off from your web page because if you do not change your banners it will give negative impression to your audience and will become stale and insignificant with time.
David
