MyPage is a personalized page based on your interests.The page is customized to help you to find content that matters you the most.


I'm not curious

What is Visual Communication and How it Can Help Tell Your Brand Story

Published on 20 August 15
589
0
0

Iâm a writer. As you can imagine, to me, words are everything. Thatâs not true for the rest of the world, though. Words will always have a sacred place, thankfully. Visuals get the point across much faster. Whether it is a graph, chart, a stunning photo, or an abstract painting, visuals communicate words without actually saying or writing them. Studies have shown that we retain about 80% of what we see compared to 10-20% of what we read or hear. That is a pretty drastic difference. You canât really ignore that figure when deciding on how you want to promote your brand.


Think of your brand story as your reputation. Itâs what all the secrets, dirty looks, and what people say about your company behind your back. It can be good, or it can be bad. If you donât have a memorable brand story, then youâll blend in with the rest of the world. Youâll be just another tiny cog in the gigantic machine. Visual communication is a big part of setting yourself apart.


Imagine your browsing a website. Youâre reading along, you scroll down, you keep scrolling, and you keep scrolling. Itâs text, text, and more text. Unless, youâre really engrossed in it, are you going to read all of that? I doubt it. People want visuals! Itâs the same thing during presentations. You need visuals to communicate what is going on. There are easy to use CRMs on the market that can generate charts for you. No matter what, though, it canât just be a wall of text. Movies and television are all about showing and not telling. Itâs the same thing for your business. Show, donât tell.


That car zoomed past me faster than Superman when he has a craving for pizza.

That car drove really fast right by me.


Which gives you a better understanding of what happened? Clearly, the first sentence really shows you what happens with its use of descriptors. This is important to understand because when telling your brand story on social media or email campaigns you have limited use of space. A good CRM for small businesses should give you a social media feature you can post images or blurbs to enhance your brand story.


You may have a CRM better than Salesforce, or a CRM better than Infusionsoft, or a CRM better than Netsuite etc. Regardless, a CRM will help you tell your brand story. No, it will help you show your brand story. Make sure you use it effectively. Make sure youâre using outstanding descriptors and eye catching visuals to grab your audienceâs attention. Make it force them to look at your company, and have no reason to go somewhere else. Remember, your brand story is the same as your reputation. Build it up how you want.







Iâm a writer. As you can imagine, to me, words are everything. Thatâs not true for the rest of the world, though. Words will always have a sacred place, thankfully. Visuals get the point across much faster. Whether it is a graph, chart, a stunning photo, or an abstract painting, visuals communicate words without actually saying or writing them. Studies have shown that we retain about 80% of what we see compared to 10-20% of what we read or hear. That is a pretty drastic difference. You canât really ignore that figure when deciding on how you want to promote your brand.

Think of your brand story as your reputation. Itâs what all the secrets, dirty looks, and what people say about your company behind your back. It can be good, or it can be bad. If you donât have a memorable brand story, then youâll blend in with the rest of the world. Youâll be just another tiny cog in the gigantic machine. Visual communication is a big part of setting yourself apart.

Imagine your browsing a website. Youâre reading along, you scroll down, you keep scrolling, and you keep scrolling. Itâs text, text, and more text. Unless, youâre really engrossed in it, are you going to read all of that? I doubt it. People want visuals! Itâs the same thing during presentations. You need visuals to communicate what is going on. There are easy to use CRMs on the market that can generate charts for you. No matter what, though, it canât just be a wall of text. Movies and television are all about showing and not telling. Itâs the same thing for your business. Show, donât tell.

That car zoomed past me faster than Superman when he has a craving for pizza.

That car drove really fast right by me.

Which gives you a better understanding of what happened? Clearly, the first sentence really shows you what happens with its use of descriptors. This is important to understand because when telling your brand story on social media or email campaigns you have limited use of space. A good CRM for small businesses should give you a social media feature you can post images or blurbs to enhance your brand story.

You may have a CRM better than Salesforce, or a CRM better than Infusionsoft, or a CRM better than Netsuite etc. Regardless, a CRM will help you tell your brand story. No, it will help you show your brand story. Make sure you use it effectively. Make sure youâre using outstanding descriptors and eye catching visuals to grab your audienceâs attention. Make it force them to look at your company, and have no reason to go somewhere else. Remember, your brand story is the same as your reputation. Build it up how you want.

This blog is listed under Development & Implementations and Enterprise Applications Community

Post a Comment

Please notify me the replies via email.

Important:
  • We hope the conversations that take place on MyTechLogy.com will be constructive and thought-provoking.
  • To ensure the quality of the discussion, our moderators may review/edit the comments for clarity and relevance.
  • Comments that are promotional, mean-spirited, or off-topic may be deleted per the moderators' judgment.
You may also be interested in
Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
Hidden Image Url

Back to Top