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Information Technology Investment Spreads Out and Covers Mobile Technology

Published on 22 September 15
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A lot of start-up businesses need capital, but they lack the ability to acquire it from conventional suppliers such as banks. Such enterprises rely on venture capital to sustain them during the early days when most businesses fail. The mobile app industry is particularly volatile, which is why angel investors are so critical to the market. Here are five mobile apps with venture capital backing in 2015.
VenueNext
Information Technology Investment Spreads Out and Covers Mobile Technology - Image 1
Image via Flickr by JohnSeb
Park visitors have bemoaned the quality of the stadium sports experience for decades now. As technology advanced in other facets of life, catching a ballgame remained stuck in the past until recently. Now, software developers like VenueNext are trying to maximize creature comforts in huge crowds.

Their mobile services technology streamlines stadium events by providing parking guides and suggestions, precise map directions for quick seating, and in-seat food delivery. The firm has huge proponents, which explains why they received another $9 million in funding in June of 2015.
SeatGeek
StubHub and Ticketmaster dominate the venue ticket landscape, but angel investors believe that there’s plenty of room for others. SeatGeek, a rising contender, received a whopping $62 million Series C investment in April of 2015. It elevates their perception as a forward-thinking successor to the stodgier, established seating vendors.

SeatGeek eschews the standard pricing model of its competitors, who offer a seemingly low price only to show a much larger expense once the confirmation screen updates for taxes and their surcharge. SeatGeek instead offers a single price at the start, so the purchaser doesn’t experience any surprises. A lower maintenance ticket-buying service is a welcome idea, which explains why three million users have already downloaded the app.
Wingz
Now that Uber’s valuation surpasses $50 billion, a lot of angel investors are seeking new competitors who can take some of their market share. Wingz is rising in popularity due to their focus on airport transportation. Their service allows customers to book in advance to guarantee transportation to their flight. Their goal is to steal business from traditional services such as buses, shuttles, and limo services.

Wingz has a key advantage over Uber and Lyft. Their drivers know that the fare is for the airport. This avoids the discomfort created by a carload of partiers whose behavior may cause damage to the vehicle. Due to its airport focus, investors view Wingz as a viable major contender to the more established apps. That’s why they’ve raised $2 million in funding during the first half of 2015.
Expensify
This app is legendary for its intuitive, user-friendly nature. Filling out expense reports are the bane of any employee’s existence. Expensify reduces the aggravation of the process by modernizing it. You can even snap pictures of your expense reports with your mobile phone. Use a modern cell phone like the iPhone 5, which is equipped with powerful 8-megapixel iSight camera, to take a picture and instantly submit your reports.

Expensify’s status in the venture capital realm recently increased to the point that they’ve switched sides. After earning $3.5 million during a 2014 funding round, they pivoted to become angel investors themselves. They now provide capital to start-up apps trying to follow their blueprint for success.
Tripada
Making a long drive can be lonely and tiring for one person. You have to sit behind the wheel the entire time with only the open road to view. Tripda wants to change the process by socializing long trips. Think of it as a hitchhiker in the digital era. You list your target destination on the app, and people interested in making the drive contact you.

Why would people use Tripda? Splitting the cost of gas is often cheaper than a bus ticket, and you can pass the time more easily by talking with a new friend. Plus, the people who aren’t driving can enjoy smart device entertainment, which makes the trip go faster. Investors are warming to the idea of this unusual Uber derivation. Tripda earned $11 million in Series A financing in March of 2015.

The nature of angel investing evolves more each year. With millions of apps already in existence, finding one worthy of investment is more difficult than ever. Investors consider all the companies and software listed above as strong contenders to become the next breakout app.
This blog is listed under Development & Implementations , IT Strategy & Management and Mobility Community

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