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4 Small Business Software Solutions that will impact your Bottom Line

Published on 22 September 15
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As a small business owner, you need to think carefully about every penny you spend. You understand that you’re not skilled at every area of business operations, but employing industry experts can eat into your bottom line. When your budget’s tight, consider utilizing these clever software solutions that can help you do business better without spending a lot of money.
Sage One: Make Accounting Easy
4 Small Business Software Solutions that will impact your Bottom Line - Image 1
Image via Flickr by Sebastian Anthony
One of the best ways to improve your bottom line is to get a handle on your finances. Sage online accounting software for small business makes money matters easy because it simplifies common processes like invoicing, record keeping, and financial reporting. Since Sage One is entirely on-line, you can access your information in the office, at home, and from your mobile device when you’re out and about. And when tax time rolls around, the premium service makes it easy to collaborate with your accountant.

Sage One is accessible for all businesses because you can get it absolutely free. If you want more features, the premium service is also an excellent value that is extremely affordable.
Leadsius: Automate Your Marketing Efforts
Many small business owners decide automated marketing software isn’t for them when they discover that most subscriptions cost several hundreds of dollars per month. However, there are a few programs on the market bucking this trend.

Leadsius is one of these, a Swedish program which targets businesses with between 10 and 200 employees. Its Enterprise package commands $1,195 a month, but if you have fewer than 2,500 contacts you can use the product for free. Of course the features are limited with this basic subscription, but it’ll allow you to send an unlimited number of marketing emails, create landing pages, and track your website’s analytics. Leadsius began as a tracking and analytics firm, so this feature is particularly strong.
Freshdesk: Improve Customer Service
It’s telling that in a joint study of Philadelphia small business owners conducted by Verizon and Small Business Trends in 2014, 85 percent of respondents said customers find them through word of mouth. This speaks to the importance of customer service; if you’re not getting this right you’ll never generate the positive word of mouth you need to grow your customer base.

It can be challenging to offer superior customer service without a large, dedicated customer service team, but Freshdesk makes the job easier. Its easy customization options allow you to provide personalized customer support to your valued clients. Its ticket system lets you prioritize customer service tasks, assign them to the right people within your organization, and monitor their progress. With five different pricing levels, starting with the free Sprout service, Freshdesk is accessible to a range of small businesses.
HotSpot Shield VPN for Business: Secure Data with Encrypted Virtual Private Network
If you think your business is too small to suffer a cyber attack, think again. Studies show that 71 percent of cyber attacks impact businesses with less than 100 employees. If you’re not taking security measures, your company is vulnerable to an attack.

The rise in telecommuting and bring-your-own-device workplaces has increased the security risk to small businesses. Using a virtual private network (VPN) can help protect your information by securing Wi-Fi access in the office, encrypting on-line communication, and making emailing and web browsing private to outsiders. It also allows you to unblock restricted websites and apps when you’re traveling to nations with more stringent Internet policies.

HotSpot Shield VPN for Business is one of the most trusted professional VPNs, with more than 300 million downloads. Its high speed and unlimited bandwidth are just some of its perks. It is also affordably priced for small businesses, with a sliding scale pricing structure according to how many devices you need to protect. You can get this valuable security software for as little as $19.99 per month or an annual subscription of $99.95 for 20 devices. A free trial period helps you evaluate whether it will work for you.

With these software solutions guiding you, you can improve your business operations and your bottom line.

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